CRM Marketing Data Lead - Multi-Channel Campaigns

Flutter Entertainment plc; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible ways of working

£/€1,000 learning fund

Yearly bonus

Unlimited Holiday

Pension contribution scheme

Private healthcare

Udemy courses access

Company Sharesave Scheme

Volunteering time

Job summary

Flutter Entertainment plc is seeking a Marketing Data Delivery Executive to deliver best-in-class marketing experiences for players and to support the Customer Data Roadmap. You will work with planners and campaign managers to balance priorities, ensuring accurate comms across Email, SMS, Push and Social channels.

You will own CRM data delivery, map CRM requirements to systems, and coordinate data needs with database teams while monitoring performance and resolving delivery issues.

Qualifications

• Understanding of data management and CRM best practice within multi-channel communications.
• Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
• Ability to work with both technical and non-technical team members to navigate complex data landscapes.
• Proficiency in SQL and familiarity with campaign toolsets.

Responsibilities

• Own CRM data delivery process for BAU and automated processes across multiple channels.
• Build, QC and deliver accurate campaign flows from commercial briefs.
• Champion QC enhancements and ensure best practices for targeting and suppressions.
• Manage build, QC and delivery of targeted campaigns across international markets, including automated programmes.

Skills

CRM best practice

Data management

Campaign targeting toolkit

SQL

Education

Bachelor's degree in a related field

Tools

Adobe Campaign

Bloomreach Engagement

Job description

Flutter Entertainment plc is seeking a Marketing Data Delivery Executive to deliver best-in-class marketing experiences for players and to support the Customer Data Roadmap. You will work with planners and campaign managers to balance priorities, ensuring accurate comms across Email, SMS, Push and Social channels.

You will own CRM data delivery, map CRM requirements to systems, and coordinate data needs with database teams while monitoring performance and resolving delivery issues.