Marketing Data Delivery Executive

Flutter Entertainment plc; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible ways of working

£/€1,000 learning fund

Yearly bonus

Unlimited Holiday

Pension contribution scheme

Private healthcare

Udemy courses access

Company Sharesave Scheme

Volunteering time

Job summary

Flutter Entertainment plc is seeking a Marketing Data Delivery Executive to deliver best-in-class marketing experiences for players and to support the Customer Data Roadmap. You will work with planners and campaign managers to balance priorities, ensuring accurate comms across Email, SMS, Push and Social channels.

You will own CRM data delivery, map CRM requirements to systems, and coordinate data needs with database teams while monitoring performance and resolving delivery issues.

Qualifications

• Understanding of data management and CRM best practice within multi-channel communications.
• Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
• Ability to work with both technical and non-technical team members to navigate complex data landscapes.
• Proficiency in SQL and familiarity with campaign toolsets.

Responsibilities

• Own CRM data delivery process for BAU and automated processes across multiple channels.
• Build, QC and deliver accurate campaign flows from commercial briefs.
• Champion QC enhancements and ensure best practices for targeting and suppressions.
• Manage build, QC and delivery of targeted campaigns across international markets, including automated programmes.

Skills

CRM best practice

Data management

Campaign targeting toolkit

SQL

Education

Bachelor's degree in a related field

Tools

Adobe Campaign

Bloomreach Engagement

Job description

Reporting directly to the Senior Executive – Marketing Data Delivery, the Marketing Data Delivery Executive will work to deliver best in class marketing experience for our players. You will also work on the Customer Data Roadmap to implement best practices and efficiency initiatives for our marketing tech stack. You will work closely with the Planners, Creation & Innovation Experts and Campaign Managers, balancing competing priorities and delivering accurate comms to our players.

Other responsibilities include:

• Own CRM data delivery process for BAU and automated processes running via multiple channels.
• Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
• Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in our campaign flows.
• Manage build, QC and delivery of targeted marketing campaigns across our international markets, including automated and triggered programmes for various customer segments and life stages.

Who we’re looking for:

You will be working towards becoming a marketing data subject matter expert and responsible for effective and timely end‑to‑end delivery of CRM programs across Email, SMS, Push and Social channels. You will understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues. You will support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes. You will own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.

As the ideal candidate you will have:

• Understanding of data management and CRM best practice within multi-channel communications
• Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools
• Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes
• Strong understanding of CRM segmentation and database marketing
• Proficiency using SQL with any experience using campaign toolsets like Adobe Campaign or Bloomreach Engagement a bonus

What's in it for you:

• Flexible ways of working
• £/€1,000 learning fund
• Yearly bonus
• Unlimited Holiday
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better.

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for all our stakeholders. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.

Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.

About Flutter UK & Ireland

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.

At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always . We win together through team spirit and unparalleled dedication. When we’re free to be ourselves , we thrive and unleash our unique talents creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover...

We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.