CRM Campaigns Lead: Customer Engagement & Insights

Experian; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare

Job summary

Experian in the United Kingdom is seeking a customer marketing professional to develop and deliver CRM campaigns across email, SMS, push notifications and direct mail. You will craft customer journeys, ensure consistency across channels, and manage campaigns end-to-end with planning, execution, reporting and optimisation.

You will use customer insights to improve targeting and engagement, collaborate with internal teams and external agencies, and uphold brand compliance in a hybrid role

Qualifications

• Experience managing CRM campaigns from development through to delivery.
• Knowledge of using customer data and insights to improve campaign performance.
• Experience across direct marketing channels, including email, SMS, push notifications and direct mail.
• Experience using CRM platforms such as Salesforce, Oracle Marketing Cloud.

Responsibilities

• Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
• Create compelling customer journeys and messaging that deliver a consistent experience across channels.
• Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
• Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
• Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.

Skills

CRM marketing

Campaign management

Data-driven

Cross-channel marketing

Tools

Salesforce

Oracle Marketing Cloud

Job description

Experian in the United Kingdom is seeking a customer marketing professional to develop and deliver CRM campaigns across email, SMS, push notifications and direct mail. You will craft customer journeys, ensure consistency across channels, and manage campaigns end-to-end with planning, execution, reporting and optimisation.

You will use customer insights to improve targeting and engagement, collaborate with internal teams and external agencies, and uphold brand compliance in a hybrid role