CRM Data Delivery Lead — Multi-Channel Campaigns

Flutter UK & Ireland

Greater London

On-site

GBP 42,000 - 62,000

Full time

9 hours ago
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Benefits offered by this job

Flexible working
Learning fund
Yearly bonus
Unlimited holiday
Pension contribution
Private healthcare
Udemy courses access
Company Sharesave
Volunteering time

Job summary

Flutter UK & Ireland is seeking a Marketing Data Delivery Executive to drive end-to-end CRM data delivery across Email, SMS, Push and Social channels. You will work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack.

You will collaborate with Planners, Creation & Innovation Experts and Campaign Managers to deliver accurate comms to players while balancing priorities and ensuring data quality and governance.

Qualifications

  • Experience with multi-channel CRM and data-driven campaigns.
  • Ability to map CRM requirements to system needs and resolve data issues.

Responsibilities

  • Own CRM data delivery process for BAU and automated campaigns across multiple channels.
  • Build, QC and deliver accurate campaign flows from commercial briefs.
  • Champion QC improvements and best practices for targeting and suppressions.
  • Manage build, QC and delivery of targeted campaigns across international markets.

Skills

CRM data mgmt
Campaign targeting
SQL
Adobe Campaign
Bloomreach Engagement

Tools

Campaign tools

Job description

Flutter UK & Ireland is seeking a Marketing Data Delivery Executive to drive end-to-end CRM data delivery across Email, SMS, Push and Social channels. You will work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack.

You will collaborate with Planners, Creation & Innovation Experts and Campaign Managers to deliver accurate comms to players while balancing priorities and ensuring data quality and governance.

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