CRM Data Delivery Lead — Multi-Channel Campaigns

Flutter UK & Ireland; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Flexible working

Learning fund

Yearly bonus

Unlimited holiday

Pension contribution

Private healthcare

Udemy courses access

Company Sharesave

Volunteering time

Job summary

Flutter UK & Ireland is seeking a Marketing Data Delivery Executive to drive end-to-end CRM data delivery across Email, SMS, Push and Social channels. You will work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack.

You will collaborate with Planners, Creation & Innovation Experts and Campaign Managers to deliver accurate comms to players while balancing priorities and ensuring data quality and governance.

Qualifications

• Experience with multi-channel CRM and data-driven campaigns.
• Ability to map CRM requirements to system needs and resolve data issues.

Responsibilities

• Own CRM data delivery process for BAU and automated campaigns across multiple channels.
• Build, QC and deliver accurate campaign flows from commercial briefs.
• Champion QC improvements and best practices for targeting and suppressions.
• Manage build, QC and delivery of targeted campaigns across international markets.

Skills

CRM data mgmt

Campaign targeting

SQL

Adobe Campaign

Bloomreach Engagement

Tools

Campaign tools

Job description

Flutter UK & Ireland is seeking a Marketing Data Delivery Executive to drive end-to-end CRM data delivery across Email, SMS, Push and Social channels. You will work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack.

You will collaborate with Planners, Creation & Innovation Experts and Campaign Managers to deliver accurate comms to players while balancing priorities and ensuring data quality and governance.