CRM Campaign Lead: Data-Driven Multi-Channel Growth

Stott and May Inc.

England

On-site

GBP 55,000 - 75,000

Full time

2 days ago

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Job summary

Stott and May Inc. is seeking an experienced CRM Manager to lead a CRM communications team and own high-volume, multi-channel customer campaigns.

The role focuses on delivering personalised, data-driven initiatives across email, SMS, push, and direct marketing channels, while driving engagement and lifetime value. You will lead testing, optimise programmes, and collaborate across Marketing, Data, Personalisation, Content, and Technology to deliver measurable results and maintain GDPR compliance

Qualifications

Proven CRM management experience within retail, e-commerce, or consumer-focused organisations.
Strong understanding of customer segmentation, lifecycle marketing, and campaign delivery.
Experience with marketing automation and CRM platforms (Emarsys, SAP, Salesforce Marketing Cloud, Adobe Campaign, or similar).
Strong analytical, stakeholder management, and team leadership skills.

Responsibilities

Own the CRM communications calendar across email, SMS, push, and direct marketing channels.
Deliver personalised, data-driven campaigns that drive engagement, conversion, and customer lifetime value.
Lead testing and optimisation programmes, including A/B and control group testing.
Analyse campaign performance and provide actionable insights to stakeholders.
Collaborate with Marketing, Data, Personalisation, Content, and Technology teams.
Manage and develop a team of CRM professionals.
Ensure CRM best practice, GDPR compliance, and operational excellence.