Senior Executive, CRM Campaigns

Card Factory; Wakefield; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

Card Factory is seeking a commercially minded Senior Executive - CRM Campaigns to lead engaging, personalised communications across email and app channels. Based at our Wakefield Support Centre, this role offers hybrid working with 2-3 days per week in the office and cross-functional collaboration with Marketing, Commercial, Trading and Data teams.

You will plan, build, deploy and optimise campaigns, leveraging segmentation and testing to maximise performance and drive business growth.

Qualifications

• Experience delivering email marketing or CRM campaigns.
• Experience using Adobe Journey Optimiser, Customer Journey Analytics.
• Knowledge of HTML and CSS for email campaign setup.
• Strong segmentation, personalisation and testing capabilities.
• Analytical mindset with data-driven decision making.

Responsibilities

• Plan, build, deploy and optimise email and app campaigns.
• Manage end-to-end CRM campaigns from briefing to reporting.
• Use Journey tools to deliver personalised customer experiences.
• Collaborate with teams and partners to identify opportunities and run testing plans.
• Develop segmentation and lifecycle strategies to grow engagement.

Skills

Email marketing

Adobe Journey Optimiser

Customer Journey Analytics

HTML/CSS

Segmentation

Personalisation

Testing

Data analysis

Tools

Adobe Journey Optimiser

Customer Journey Analytics

Job description

Job Description At cardfactory, we're looking for a commercially minded Senior Executive - CRM Campaigns to help deliver engaging, personalised customer communications across our email and app channels. This is an exciting opportunity to join our Digital team and play a key role in shaping how we engage with millions of customers throughout the year. Working closely with teams across Marketing, Commercial, Trading and Data, you'll help deliver best‑in‑class CRM campaigns that drive customer engagement, support key trading periods and contribute to wider business objectives. Based at our Support Centre in Wakefield, this role offers hybrid working with 2-3 days per week in the office.

What you'll be doing

You’ll be responsible for planning, building, deploying and optimising email and app campaigns that engage customers and support business performance. Working across key trading events and seasonal campaigns, you’ll develop customer communications that are relevant, engaging and aligned to wider marketing objectives. The role will involve managing the end-to-end CRM campaign process, from planning and briefing through to build, testing, deployment and reporting. Using Adobe Journey Optimiser and Customer Journey Analytics tools, you’ll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement. You’ll collaborate closely with internal stakeholders and external partners to identify new opportunities, analyse campaign performance and implement testing plans that enhance customer engagement. You’ll also support the development of customer segmentation and lifecycle strategies, helping to grow our contactable customer base and improve customer retention.

What We’re Looking For

• Experience delivering email marketing or CRM campaigns within a fast‑paced ecommerce, retail or digital environment
• Experience using Adobe Journey Optimiser, Customer Journey Analytics or similar CRM and marketing automation platforms
• Knowledge of HTML and CSS, with an understanding of the technical set-up of email campaigns
• Experience creating, building and optimising customer communications using segmentation, personalisation and testing
• A strong analytical mindset, with the ability to use data and insights to optimise campaign performance