CRM Manager

Forward Role; Luton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A premium home and lifestyle brand in the United Kingdom is seeking a CRM Manager to lead their CRM strategy and team. The role involves optimising email and automated journeys while also developing multi-channel engagement across SMS and WhatsApp. The ideal candidate will have over 3 years of experience in CRM or email marketing, particularly with a strong focus on data-driven decision making and proven success in driving revenue. This hybrid position offers a competitive salary of £40k - £50k.

Qualifications

• 3+ years in CRM, lifecycle, or email marketing.
• Proven track record of driving revenue and retention.
• Hands-on experience with Bloomreach and automated journeys.

Responsibilities

• Own and optimise daily CRM activity across email and automated journeys.
• Build and improve multi-channel customer journeys.
• Lead Bloomreach campaigns and personalisation.

Skills

CRM management

lifecycle marketing

email marketing

data analysis

A/B testing

Tools

Bloomreach

Job description

Job Description

CRM Manager

£40k - £50k

Hybrid working

Cheshire

Forward Role are working with an e-commerce brand operating in the premium home and lifestyle space. Established for over 15 years, the business has experienced exceptional growth in recent years and is now stepping into an exciting new phase.

Historically sales‑led, the business is now shifting into a more structured, strategically driven organisation, with a strong focus on brand, customer experience, and sustainable growth across channels. This is a unique opportunity to join during a pivotal transformation period and make a big impact quickly.

The Role

Leading a CRM team of three within a 12‑strong marketing team, you’ll take full ownership of CRM, shaping the strategy from the ground up while staying hands‑on day‑to‑day. This is a role for a data‑driven CRM Manager who enjoys balancing execution with long‑term thinking.

You’ll own and optimise the email programme, build smart automated lifecycle journeys, and lead the move into SMS and WhatsApp, working closely with internal teams to drive stronger engagement, retention, and customer lifetime value as the business grows.

Responsibilities

• Own and optimise daily CRM activity across email and automated journeys to drive engagement and performance
• Build and improve multi‑channel customer journeys across email, SMS, and WhatsApp to boost conversion and retention
• Lead Bloomreach campaigns, automations, segmentation, and personalisation while ensuring best‑practice use
• Work closely with Marketing, Creative, E‑commerce, Product teams, and external partners to align CRM with launches and promotions
• Analyse performance, improve deliverability and list health, and turn insights into actions that grow revenue and customer engagement

What we’re looking for

• 3+ years in CRM, lifecycle, or email marketing with a proven track record of driving revenue and retention
• Hands‑on experience with Bloomreach and building automated journeys, segmentation, and A/B tests
• Strong understanding of SMS and WhatsApp as part of a multi‑channel lifecycle strategy
• Data‑driven with the ability to interpret insights and turn them into action, plus excellent communication and project skills
• Comfortable in a scaling business with evolving processes and a passion for consumer brands