CRM Manager

Michael Page; Leeds; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid working 4 days on-site

Job summary

A Leeds-based D2C brand is seeking a CRM Manager to oversee day-to-day management and optimization of the CRM systems, driving customer engagement and streamlining internal processes to support growth.

The role requires 3-4+ years in CRM/marketing automation, experience with MS Dynamics 365 and HubSpot, and strong analytical and collaborative skills. A hybrid Leeds-based position with on-site presence four days a week.

Qualifications

• 3-4+ years in a CRM or marketing automation role.
• Experience with HubSpot and MS Dynamics.
• B2C/D2C industry experience is desirable.
• Strong analytical skills to interpret customer data.
• Ability to collaborate with cross-functional teams to drive CRM initiatives.
• Knowledge of data protection and privacy regulations.
• Autonomous working style with excellent organizational skills.
• Strong communication skills.

Responsibilities

• Manage and maintain the company's CRM systems (MS Dynamics 365) to ensure effective functionality.
• Analyse customer data to identify trends and opportunities for business improvement.
• Collaborate with cross-functional teams to align CRM strategies with broader business goals.
• Develop and implement campaigns to improve customer engagement and retention.
• Provide training and support to staff on CRM tools and best practices.
• Monitor CRM performance metrics and prepare regular reports for key stakeholders.
• Ensure compliance with data protection and privacy regulations.
• Identify and recommend system upgrades or changes to enhance efficiency.

Skills

CRM experience

Analytical skills

Cross-functional collaboration

Autonomous working

Organisational skills

Communication skills

Data protection knowledge

Tools

HubSpot

MS Dynamics 365

Job description

The CRM Manager role in Leeds is working for a D2C brand. You'll oversee the day-to-day management and optimisation of the company's CRM systems. Your role will help drive customer engagement and streamline internal processes to support business growth.

Client Details

A D2C brand with a marketing & digital team of 7+ marketers, currently investing heavily in their CRM function.

Description

The key responsibilities for the CRM Manager role will include:

• Manage and maintain the company's CRM systems to ensure effective functionality. The CRM is built from Microsoft Dynamics 365.
• Analyse customer data to identify trends and opportunities for business improvement.
• Collaborate with cross-functional teams to align CRM strategies with broader business goals.
• Develop and implement campaigns to improve customer engagement and retention.
• Provide training and support to staff on CRM tools and best practices.
• Monitor CRM performance metrics and prepare regular reports for key stakeholders.
• Ensure compliance with data protection and privacy regulations.
• Identify and recommend system upgrades or changes to enhance efficiency.

Profile

For the CRM Manager role, a successful candidate should have the below experience:

3-4+ years experience in a CRM and/or marketing automation focused role.
Experience with common CRM platforms will be considered, including Hubspot, and MS Dynamics.
Experience working in a B2C or D2C industry is highly desirable.
Strong analytical skills to interpret customer data effectively.
Ability to collaborate with various teams to drive CRM initiatives.
Knowledge of data protection and privacy regulations.
Ability to work autonomously.
Excellent organisational and communication skills.

Job Offer

On offer for the CRM Manager role:

• Salary range: Up to 50K - experience dependent.
• Hybrid working arrangement with 4 days on-site in Leeds.