CRM Manager

ThePlaceToBe; Leeds; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic lifestyle brand in Leeds is seeking a CRM Manager to lead their customer engagement efforts. This role involves developing data-driven strategies to enhance loyalty and retention across various channels like email and SMS. Candidates should have over 5 years of CRM experience, strong analytical skills, and a proactive approach to project management. Join a bold team that's passionate about connecting experiences with customers and fostering long-term growth.

Qualifications

• Proven experience in CRM or e-commerce marketing (ideally 5+ years).
• Experience in executing high-performing campaigns across emails and SMS.
• Strong analytical skills and project management experience.

Responsibilities

• Develop and execute CRM strategies for customer engagement.
• Track performance and suggest improvements.
• Ensure communications align with the brand identity.

Skills

CRM strategy development

Data analysis

Campaign management

Customer segmentation

Project management

Job description

Leeds – Hybrid (3 days in office)

ThePlaceToBe are excited to be working closely with a bold, energetic lifestyle brand that’s making waves across fashion and retail and growing at pace.

This brand is known for its strong community, standout products, and focus on creating experiences that connect with customers, fostering creativity, impact, and long-term growth.

As CRM Manager, you’ll lead the brand’s customer engagement strategy, creating data-driven campaigns that boost loyalty, retention, and growth across email, SMS, and push channels.

What you’ll be doing day to day

• Developing and executing CRM strategies across email, SMS, and push notifications
• Planning, building, and optimising automated flows and personalised campaigns
• Segmenting audiences and using data insights to deliver targeted messaging
• Tracking performance, reporting insights, and recommending improvements
• Ensuring all communications align with the brand identity and wider content plan

About you

This CRM Manager role would suit someone who’s both creative and analytical, enjoys turning data into meaningful campaigns, and thrives in a fast-paced, consumer-focused environment.

What we're looking for

• Proven experience in CRM or e-commerce marketing (ideally 5+ years)
• Experience running high-performing campaigns across email, SMS, and push channels
• Confident with automation flows, customer segmentation, and reporting dashboards
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management, attention to detail, and a creative, proactive approach

Sound like you? Or interested in having a chat about your next career move? Get in touch 💌