CRM Manager

Miller Homes; Hounslow; On-site; GBP 30,000 - 50,000; Full time

Job summary

Miller Homes is seeking a CRM Manager to lead the CRM system within the Sales Team, covering regions in the West Midlands and South West. This position involves data management, training, reporting, and enhancing system usage to drive sales, requiring strong IT and CRM skills.

Qualifications

• Previous experience in a CRM role is essential.
• Experience with a housebuilder is preferred.
• Ability to communicate and influence effectively.

Responsibilities

• Act as Area/Regional lead on the CRM system.
• Provide regular and ad-hoc reports on the database.
• Develop and deliver CRM training.

Skills

CRM knowledge

Data analysis

Communication

Self-motivation

Training development

Education

Relevant degree/HND/HNC in Marketing

Tools

Salesforce

Job description

About the role

CRM Manager

At Miller Homes we are building homes in a way which allows us to build better places for people to belong to, better homes for customers and better places for communities to thrive and nature to prosper. We are also creating a better working environment for our people. We create better places where people and planet prosper.

Due to our continued growth strategy, we are looking to recruit a CRM Manager to join our Sales Team covering both the West Midlands (Worcester) and South West (Bristol) regions

As CRM Manager you will act as the Area/Regional lead on the CRM system and information held on the system ensuring data is utilised effectively to generate sales. You will provide regular and ad-hoc reports on our database as well as identifying and ensuring regular training updates for all system users to ensure effective end-user utilisation of the system.

What you will do:

• To identify, develop and deliver system training as necessary.
• As part of training, ensure that all sales management team and MDs are able to generate and run regular reports.
• Provide on-going guidance and support to all users of the CRM system.
• To generate and run ad hoc reports on all aspects of the data as and when requested by the sales management team.
• Act as Area/Regional representative on the CRM Working Group
• In conjunction with the IT team, implement targets and objectives as set by the CRM Steering Group
• Test new CRM and website features for IT/Marketing team and provide feedback.
• Monitor end user compliance of the system to ensure system is being utilised efficiently and effectively.
• Ensure all outstanding leads are progressed as appropriate and to targets/procedures.
• Develop strategies to ensure CRM system continues to generate leads and sales.
• Data cleansing when necessary
• Regular reviews to identify ways in which the CRM system can be utilised to improve business performance.
• Ensure data is utilised effectively to generate sales, including completing site audits, site visits and assisting with the issuing of emails and SM’s messages.
• Carry out CRM user assessments and CRM inductions where necessary.
• Attend advertising and media meetings.
• Support and assist Sales team to achieve and drive targets by generating ideas and methods to achieve sales.

About You:

• Strong IT skills and CRM knowledge
• Capable of analysing high volumes of data and generating logical reports and data
• Ability to communicate and influence effectively
• Self-motivating
• Ability to identify, develop, plan, and deliver CRM training
• Possess high personal and professional integrity
• Maintain highest level of professionalism
• Will be a self-starter with drive and enthusiasm
• Previous experience in a CRM role is essential.
• Previous experience with a housebuilder
• Experience in using CRM systems, specifically Salesforce is essential.
• Relevant degree/HND/HNC in Marketing is desirable or will be qualified by experience.

How to apply

Please submit your Curriculum Vitae and covering letter ideally including details of your current salary and notice period.

This job advert will close as soon as sufficient applications have been received, and therefore you should apply for this job as soon as possible.

Unfortunately, due to the high volume of applications, only successful candidates will be contacted.

(No Agencies Please)

Apply for this position

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