CRM Manager

TalentPool; Blagdon; On-site; GBP 40,000 - 60,000; Full time

Job summary

A renowned marketing agency in the UK is seeking a CRM Campaign Manager to lead data-driven marketing campaigns. The ideal candidate will have experience with platforms like Bloomreach and a passion for enhancing customer engagement. This full-time position offers an opportunity to contribute to a values-led brand focused on quality and sustainability.

Qualifications

• Proven experience managing CRM or email marketing campaigns.
• Strong understanding of segmentation, personalisation, and testing strategies.
• Solid analytical skills and the ability to translate metrics into insight.

Responsibilities

• Manage end-to-end CRM campaigns from strategy to optimisation.
• Champion personalisation and email best practices.
• Track and analyse campaign performance.

Skills

Experience managing CRM or email marketing campaigns

Strong understanding of segmentation

Solid analytical skills

Knowledge of GDPR and data privacy

Collaborative approach

Tools

Bloomreach

Job description

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Base pay range

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Specialist in Marketing and Digital Recruitment within Business to Consumer (B2C)/FMCG

Contract: Full-time, permanent,

We’re partnering with a much-loved British brand with strong roots in the food and FMCG space, who are looking for a talented CRM Campaign Manager to join their marketing team. This is a fantastic opportunity for someone who’s passionate about data-driven marketing, customer engagement, and meaningful brand storytelling.

The Role

As the CRM Campaign Manager, you’ll take ownership of the planning and delivery of CRM campaigns across multiple customer touchpoints. Using Bloomreach, you’ll lead the design, segmentation, testing, and optimisation of campaigns that enhance loyalty and drive measurable results.

You’ll work closely with teams across Loyalty, Product, and Creative to ensure communications are consistent, compliant, and genuinely add value to the customer journey.

Key Responsibilities

• Manage end-to-end CRM campaigns, from strategy and creative briefing to testing, analysis, and optimisation
• Champion personalisation and email best practice to maximise engagement and conversion
• Collaborate cross-functionally to integrate CRM activity with wider marketing initiatives
• Track and analyse campaign performance, presenting actionable insights and recommendations
• Stay ahead of CRM innovations, recommending new tools and features to enhance performance
• Mentor and guide a Marketing Executive, supporting channel growth and development

About You

You’re a confident CRM professional who loves combining creativity with data. You’ll be someone who enjoys getting hands‑on with campaign delivery but also brings strategic thinking to how CRM supports the wider brand.

You’ll bring:

• Proven experience managing CRM or email marketing campaigns (Bloomreach or similar)
• Strong understanding of segmentation, personalisation, and testing strategies
• Solid analytical skills and the ability to translate metrics into insight
• Knowledge of GDPR and data privacy best practice
• A collaborative, proactive, and detail‑oriented approach

Why Apply?

This is a brilliant opportunity to join a values‑led brand that genuinely cares about quality, sustainability, and its community. You’ll be joining a supportive and close‑knit marketing team where your ideas will have a real impact.

If you’re looking for a role with purpose, where you can blend creativity, customer insight, and data‑driven marketing, we’d love to hear from you.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Food and Beverage Manufacturing and Food and Beverage Retail

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