CRM Campaign Manager

Digital Waffle; Guildford; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading professional services firm in Guildford is seeking a strategic CRM Campaign Manager. This role involves planning and executing marketing campaigns, ensuring CRM data integrity, and driving campaign analytics. Join a digitally ambitious environment with opportunities for growth and the chance to shape CRM best practices.

Qualifications

• Strong understanding of lead nurturing and segmentation.
• Experience with Dynamics 365 Marketing.
• Ability to drive campaign analytics and improvements.

Responsibilities

• Plan and execute marketing campaigns using Dynamics 365 Marketing.
• Create customer journeys and automation workflows.
• Collaborate with sales, digital, and IT stakeholders.

Skills

Lead nurturing

Segmentation

Lifecycle automation

CRM data integrity

Campaign analytics

Collaboration

Tools

Microsoft Dynamics 365

Power Automate

Power BI

Job description

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Base pay range

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Co-Founder @ Digital Waffle - The go-to partner when scaling your team within Tech, Digital, Marketing & Data - without the usual bullsh*t.

Are you a strategic and hands-on CRM Campaign Manager with expertise in Microsoft Dynamics 365? We’re hiring on behalf of a leading professional services firm in Guildford, looking for someone to take full ownership of their CRM-led campaign activity and customer journeys.

This is a great opportunity to join a digitally progressive environment where CRM is seen as a key lever for growth.

Salary up to £60,000 + Benefits - 4 days per week on-site in Guildford

What You’ll Be Doing

• Plan, build, and execute marketing campaigns using Dynamics 365 Marketing.
• Create segmented customer journeys and trigger-based automation workflows.
• Own campaign analytics and drive continuous improvements using performance data.
• Collaborate cross-functionally with stakeholders in sales, digital, and IT.
• Ensure CRM data integrity and campaign reporting accuracy.

What We’re Looking For

• Strong understanding of lead nurturing, segmentation, and lifecycle automation.
• A collaborative mindset with the ability to thrive in an office-based team (minimum 4 days a week).
• Experience or familiarity with Power Automate is a strong advantage – the team is exploring how it can be leveraged to scale CRM automation and integrations.
• Bonus points for knowledge of Power BI and data-driven campaign optimisation.
• High-ownership role in a well-resourced and digitally ambitious business.
• Room to grow and shape CRM best practices from the ground up.
• Friendly, professional culture with great visibility and autonomy.

Ready to step into a CRM leadership role and drive real impact? Apply now or message us to learn more.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Public Relations

Industries

• Marketing Services and Professional Services