CRM Manager

Lloyds; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Holiday allowance

Flexible working

Family leave

Private medical insurance

Pension plan

Share plans

Discounts and offers

Job summary

Lloyds is seeking a CRM Manager to design, deliver and optimise cross-channel lifecycle campaigns across email, push, in-app messaging and SMS in UK and EEA markets. You will own onboarding, activation and retention journeys, leveraging data to personalise experiences and drive engagement.

Collaborating with Growth, Product and Data teams, you will lead campaign execution, QA, and continuous testing to improve retention, lifetime value and customer insights while advising stakeholders on best

Qualifications

• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Data-driven approach to translate insights into actionable campaign improvements.
• Cross-functional collaboration with Growth, Product and Data teams.
• Ability to design and optimise automated customer journeys.
• Experience analyzing campaign performance and engagement metrics.
• Knowledge of GDPR and CRM regulations in UK and EEA.
• Experience in fintech, financial services or consumer technology sectors.

Responsibilities

• Own end-to-end delivery of lifecycle campaigns across channels.
• Manage onboarding, activation and retention journeys.
• Test, learn and optimise initiatives to improve engagement and retention.
• Advise stakeholders on best practices and emerging trends in lifecycle marketing.

Skills

Multi-channel CRM

Email marketing

Push notifications

In-app messaging

SMS campaigns

Data-driven

Customer segmentation

Lifecycle marketing

GDPR knowledge

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

• As a CRM Manager, you will play a critical role in designing, delivering and optimising CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets. Working closely with Growth, Product and Data teams, you will own the end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
• You’ll manage onboarding, activation and retention journeys, leverage data and customer insights to deliver personalised experiences, oversee campaign execution and quality assurance, and continuously test, learn and optimise initiatives to improve customer engagement and retention. You will also act as a CRM subject matter expert, advising stakeholders on best practice and emerging trends in lifecycle and retention marketing

Benefits

• A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
• A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
• Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
• Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
• Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
• Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
• Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
• Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
• Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our ‘Your Tomorrow’ scheme. You can decide how much you save and get a say in where your contributions are invested.

Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMSData-driven approach with the ability to translate insights into actionable campaign improvementsExperience working cross-functionally with Growth, Product and Data teamsExperience building and optimising automated customer journeysExperience analysing campaign performance and customer engagement metricsKnowledge of GDPR and CRM communication regulations across the UK and EEAStrong understanding of customer segmentation, lifecycle marketing and retention strategiesProven experience in CRM, lifecycle marketing or retention marketing rolesStrong stakeholder management, communication and project management skillsExperience within fintech, financial services or consumer technology organisationsHands-on experience with BrazeHands-on experience with IterableHands-on experience with Salesforce Marketing CloudExperience with personalisation and dynamic content strategiesExperience scaling CRM operations within a high-growth environmentKnowledge of emerging trends and best practices in lifecycle and retention marketing