CRM & Lifecycle Growth Lead (Remote)

Live Republic; Nottingham; Remote; GBP 75.000 - 110.000; Vollzeit

Benefits dieser Stelle

Free event entry

Paid holiday (5.6 weeks)

Fully remote working

Senior, high‑impact role

Zusammenfassung

Live Republic Ltd is hiring a Head of CRM & Lifecycle Marketing to own the email, SMS and lifecycle strategy across six live event brands. You’ll lead a team of CRM Executives, set the calendar and revenue targets, and partner with a cross‑brand marketing group to drive ticket sales.

You’ll optimise automated journeys in Brevo, build high‑impact campaigns, and ensure GDPR/PECR compliance while collaborating with data and paid social teams.

Qualifikationen

• 4+ years in CRM, email or lifecycle marketing, with at least 1–2 years owning strategy, not just execution.
• Experience managing and developing a CRM or email team, or a clear step up from leading junior colleagues.
• Hands‑on expertise in Brevo, or a comparable platform (Klaviyo, Braze, Customer.io, Dotdigital) and the appetite to master Brevo quickly.
• A track record of building automated journeys that drove measurable revenue.
• Strong segmentation and data skills: comfortable with contact attributes, events, spreadsheets and basic SQL or similar.
• Sharp copywriting instincts and the ability to flex tone across very different brands and audiences.
• Solid knowledge of UK GDPR, PECR and email deliverability.
• Commercial focus: you think in tickets sold and revenue, not just open rates.

Aufgaben

• Line-manage and develop the CRM Executives who build, test and send campaigns and automations.
• Set priorities, briefs and quality standards, and review work before it goes out.
• Build clear processes, templates and a shared campaign calendar so the team can move fast across six brands.
• Own the CRM, email and SMS strategy for all six brands, with a clear plan, calendar and revenue targets.
• Grow and protect a healthy, GDPR- and PECR-compliant database, including consent, preference centres and list hygiene.
• Report on CRM‑attributed ticket revenue, and show where email and SMS move the needle against our 80% fill target.
• Design and optimise automated journeys in Brevo: welcome, on‑sale and pre‑sale alerts, abandoned checkout, tier and price‑rise reminders, last‑chance pushes, pre‑event information and post‑event follow‑up.
• Design win‑back, re‑engagement and cross‑brand journeys, for example moving an RNB Mania buyer towards GirlyPop or Groovebox where it fits.
• Launch and run automated post‑event NPS surveys, and feed the results back into our reporting.
• Plan high‑converting campaigns for every on‑sale, line‑up announcement and final release, with the CRM Executives building and sending them.
• Build segments from ticket purchase data: brand, city, event attended, ticket type, spend and recency.
• Run a disciplined A/B testing programme on subject lines, send times, creative and offers.
• Work with ticketing data from Skiddle as it flows into Brevo, and keep attributes and events clean and useful.
• Work alongside the paid social team and agency to sync audiences into Meta for retargeting and lookalikes.
• Shape how CRM data shows up in Media Hub, our in‑house marketing platform, and contribute to automation projects such as our customer DM chatbot.
• Manage deliverability: domain authentication, sender reputation, bounce and spam monitoring.

Kenntnisse

CRM strategy

Team leadership

Brevo expertise

Data segmentation

Copywriting

GDPR/PECR knowledge

Revenue-focused

SQL basics

Tools

Brevo

Klaviyo

Braze

Customer.io

Dotdigital

Jobbeschreibung

Live Republic Ltd is hiring a Head of CRM & Lifecycle Marketing to own the email, SMS and lifecycle strategy across six live event brands. You’ll lead a team of CRM Executives, set the calendar and revenue targets, and partner with a cross‑brand marketing group to drive ticket sales.

You’ll optimise automated journeys in Brevo, build high‑impact campaigns, and ensure GDPR/PECR compliance while collaborating with data and paid social teams.