Head of CRM & Lifecycle Marketing

Live Republic; Nottingham; Remote; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Free event entry

Paid holiday (5.6 weeks)

Fully remote working

Senior, high‑impact role

Job summary

Live Republic Ltd is hiring a Head of CRM & Lifecycle Marketing to own the email, SMS and lifecycle strategy across six live event brands. You’ll lead a team of CRM Executives, set the calendar and revenue targets, and partner with a cross‑brand marketing group to drive ticket sales.

You’ll optimise automated journeys in Brevo, build high‑impact campaigns, and ensure GDPR/PECR compliance while collaborating with data and paid social teams.

Qualifications

• 4+ years in CRM, email or lifecycle marketing, with at least 1–2 years owning strategy, not just execution.
• Experience managing and developing a CRM or email team, or a clear step up from leading junior colleagues.
• Hands‑on expertise in Brevo, or a comparable platform (Klaviyo, Braze, Customer.io, Dotdigital) and the appetite to master Brevo quickly.
• A track record of building automated journeys that drove measurable revenue.
• Strong segmentation and data skills: comfortable with contact attributes, events, spreadsheets and basic SQL or similar.
• Sharp copywriting instincts and the ability to flex tone across very different brands and audiences.
• Solid knowledge of UK GDPR, PECR and email deliverability.
• Commercial focus: you think in tickets sold and revenue, not just open rates.

Responsibilities

• Line-manage and develop the CRM Executives who build, test and send campaigns and automations.
• Set priorities, briefs and quality standards, and review work before it goes out.
• Build clear processes, templates and a shared campaign calendar so the team can move fast across six brands.
• Own the CRM, email and SMS strategy for all six brands, with a clear plan, calendar and revenue targets.
• Grow and protect a healthy, GDPR- and PECR-compliant database, including consent, preference centres and list hygiene.
• Report on CRM‑attributed ticket revenue, and show where email and SMS move the needle against our 80% fill target.
• Design and optimise automated journeys in Brevo: welcome, on‑sale and pre‑sale alerts, abandoned checkout, tier and price‑rise reminders, last‑chance pushes, pre‑event information and post‑event follow‑up.
• Design win‑back, re‑engagement and cross‑brand journeys, for example moving an RNB Mania buyer towards GirlyPop or Groovebox where it fits.
• Launch and run automated post‑event NPS surveys, and feed the results back into our reporting.
• Plan high‑converting campaigns for every on‑sale, line‑up announcement and final release, with the CRM Executives building and sending them.
• Build segments from ticket purchase data: brand, city, event attended, ticket type, spend and recency.
• Run a disciplined A/B testing programme on subject lines, send times, creative and offers.
• Work with ticketing data from Skiddle as it flows into Brevo, and keep attributes and events clean and useful.
• Work alongside the paid social team and agency to sync audiences into Meta for retargeting and lookalikes.
• Shape how CRM data shows up in Media Hub, our in‑house marketing platform, and contribute to automation projects such as our customer DM chatbot.
• Manage deliverability: domain authentication, sender reputation, bounce and spam monitoring.

Skills

CRM strategy

Team leadership

Brevo expertise

Data segmentation

Copywriting

GDPR/PECR knowledge

Revenue-focused

SQL basics

Tools

Brevo

Klaviyo

Braze

Customer.io

Dotdigital

Job description

We're hiring a Head of CRM to set the email, SMS and lifecycle strategy that turns our audience into repeat ticket buyers across six live event brands.

Job title

Head of CRM & Lifecycle Marketing

Company

Live Republic Ltd

Location

Remote (UK)

Contract

Full-time, permanent

Salary

Competitive, dependent on experience

Reports to

Marketing Director

Manages

CRM Executives

Works with

Marketing team, paid social agency, creative, events and ticketing

About Live Republic

Live Republic runs some of the UK's best-loved club nights and live event brands, bringing fans together at sold-out nights across the country.

Our portfolio is led by Groovebox, our flagship electronic brand, alongside GirlyPop, RNB Mania, K-Pop Live, The Magic Of Christmas and Catseye. Each brand has its own audience, tone of voice and event calendar, and we tour across UK cities year-round.

We're a lean, ambitious team that likes building things: our own marketing platform, automated reporting and AI-powered creative workflows. We measure ourselves on full rooms, with a target of 80% fill on every event and the ambition to sell out.

The role

You’ll own every owned-channel touchpoint between a fan and our brands, and make email and SMS one of our biggest ticket-sales drivers.

Our ticketing data already flows into Brevo, so the foundations are there. What we need is someone to build on them: segment our audiences properly, automate the journeys that sell tickets while we sleep, and prove the revenue impact. You’ll set the overall CRM strategy and lead a team of CRM Executives who build and send the mailers day to day. Your job is to decide what we send, to whom and why, then make sure the team delivers it brilliantly. You’ll know Brevo well enough to guide, review and unblock, without being the one building every email.

Key responsibilities

Team leadership

• Line-manage and develop the CRM Executives who build, test and send campaigns and automations.
• Set priorities, briefs and quality standards, and review work before it goes out.
• Build clear processes, templates and a shared campaign calendar so the team can move fast across six brands.

Strategy and ownership

• Own the CRM, email and SMS strategy for all six brands, with a clear plan, calendar and revenue targets.
• Grow and protect a healthy, GDPR- and PECR-compliant database, including consent, preference centres and list hygiene.
• Report on CRM‑attributed ticket revenue, and show where email and SMS move the needle against our 80% fill target.

Lifecycle automation

• Design and optimise automated journeys in Brevo: welcome, on‑sale and pre‑sale alerts, abandoned checkout, tier and price‑rise reminders, last‑chance pushes, pre‑event information and post‑event follow‑up.
• Design win‑back, re‑engagement and cross‑brand journeys, for example moving an RNB Mania buyer towards GirlyPop or Groovebox where it fits.
• Launch and run automated post‑event NPS surveys, and feed the results back into our reporting.

Campaigns and segmentation

• Plan high‑converting campaigns for every on‑sale, line‑up announcement and final release, with the CRM Executives building and sending them.
• Build segments from ticket purchase data: brand, city, event attended, ticket type, spend and recency.
• Run a disciplined A/B testing programme on subject lines, send times, creative and offers.

Data and collaboration

• Work with ticketing data from Skiddle as it flows into Brevo, and keep attributes and events clean and useful.
• Work alongside the paid social team and agency to sync audiences into Meta for retargeting and lookalikes.
• Shape how CRM data shows up in Media Hub, our in‑house marketing platform, and contribute to automation projects such as our customer DM chatbot.
• Manage deliverability: domain authentication, sender reputation, bounce and spam monitoring.

Our stack

Tool

What it does for us

Your involvement

Brevo

Email, SMS, automation, transactional sends, contact data

Owner, day to day

Skiddle

Ticketing; order data (event, ticket type, order value, event date) lands in Brevo via API

Data partner

Meta Ads

Paid social, custom and lookalike audiences

Audience sync and collaboration

Media Hub

Our in‑house marketing platform for event performance and reporting

Contributor to CRM reporting

Zapier / n8n

Workflow automation between tools

Build and improve integrations

AI tools

Copy, creative and workflow acceleration

Encouraged to use them well

What you’ll bring

Essential

• 4+ years in CRM, email or lifecycle marketing, with at least 1–2 years owning strategy, not just execution.
• Experience managing and developing a CRM or email team, or a clear step up from leading junior colleagues.
• Hands‑on expertise in Brevo, or a comparable platform (Klaviyo, Braze, Customer.io, Dotdigital) and the appetite to master Brevo quickly.
• A track record of building automated journeys that drove measurable revenue.
• Strong segmentation and data skills: comfortable with contact attributes, events, spreadsheets and basic SQL or similar.
• Sharp copywriting instincts and the ability to flex tone across very different brands and audiences.
• Solid knowledge of UK GDPR, PECR and email deliverability.
• Commercial focus: you think in tickets sold and revenue, not just open rates.

Desirable

• Experience in live events, music, nightlife, ticketing or e‑commerce with time‑sensitive sales.
• SMS and WhatsApp marketing experience.
• Familiarity with APIs, webhooks, Zapier or n8n.
• Experience syncing CRM audiences with Meta or TikTok ads.
• Confident using AI tools to speed up copy, testing and analysis.
• A genuine love of live music and club culture.

Your first 90 days

Timeframe

What success looks like

First 30 days

Get to know the CRM Executives and how they work; audit Brevo, data flows from Skiddle, lists, consent and deliverability; map every brand's current journeys

By day 60

Core segments live; welcome, on‑sale and abandoned‑checkout journeys launched or rebuilt for priority brands

By day 90

CRM revenue reporting in place; testing programme running; post‑event NPS survey live; 12‑month CRM roadmap agreed

Longer term, we'll measure you on CRM‑attributed ticket revenue, repeat purchase rate, list growth and health, and email and SMS's contribution to hitting 80% fill.

What we offer and how to apply

• Free entry to all of our events nationwide.
• 5.6 weeks' paid holiday per year.
• Fully remote working.
• A senior, high‑impact role with real ownership: you'll shape how CRM works at Live Republic.
• A team that moves fast, embraces new tools and backs good ideas.