CRM & Lifecycle Growth Leader

Scrap Car Comparison Limited; Tangmere; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Wellbeing and employee support

Discounted gym memberships

On-demand GP service

Retail and leisure discounts

Professional development funding

Team meet-ups and events

Free food Fridays

Free on-site parking

Discounted garage services

Counselling and financial assistance

Job summary

Scrap Car Comparison Limited in the United Kingdom is seeking a Head of CRM & Lifecycle Marketing to own the customer journeys from first enquiry to loyal customer. You will design automated, personalised campaigns that lift conversion, reactivation and monetisation across multiple channels.

You will audit current systems, lead the transition to an enterprise marketing automation platform, and build a small team over time.

Qualifications

• Extensive experience in CRM, lifecycle marketing, marketing automation or lead nurturing at head of CRM level.
• Proven track record of increasing conversion, revenue and customer value through automated communications.
• Strong hands-on experience with sophisticated CRM platforms and multichannel automation.
• Experience handling large customer databases and high lead volumes.
• Analytical skills with rigorous experimentation, attribution and revenue measurement.
• Ability to develop strategy while implementing and optimising campaigns.

Responsibilities

• Lead nurturing: Develop automated journeys that maximise conversion from enquiry to booking.
• CRM automation & infrastructure: Lead the selection, integration, and deployment of a modern enterprise CRM platform.
• Reactivation: Identify opportunities to re-engage unconverted, cancelled and historic leads to generate more bookings.
• Affiliate monetisation: Develop journeys that generate revenue through third-party products and services.
• Segmentation and personalisation: Use behaviour, intent and data for targeted communications.
• AI and innovation: Identify and implement AI-driven solutions to improve personalisation and efficiency.
• Testing and optimisation: Continuously test approaches with control groups and commercial metrics.
• CRM strategy: Evaluate systems, identify gaps and recommend improvements to technology and data capabilities.
• Hands-on specialist phase with potential to build a dedicated team.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Lead nurturing

Multichannel campaigns

Data analysis

Job description

Scrap Car Comparison Limited in the United Kingdom is seeking a Head of CRM & Lifecycle Marketing to own the customer journeys from first enquiry to loyal customer. You will design automated, personalised campaigns that lift conversion, reactivation and monetisation across multiple channels.

You will audit current systems, lead the transition to an enterprise marketing automation platform, and build a small team over time.