CRM Lifecycle Architect

Moneybox; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Moneybox is seeking an experienced CRM Lifecycle Executive to manage end-to-end customer journeys using owned touchpoints across our Wealth, Savings and Homebuying teams. The role focuses on engaging customers, improving retention, and driving cross-sell through targeted, data-driven campaigns.

You will work with Marketing, Product, and Insight to optimise and personalise communications, leveraging HTML/CMS skills and Braze to deliver effective automation across channels.

Qualifications

• At least 3 years of CRM experience in a consumer-facing environment.
• Knowledge of HTML and CMS systems is essential.
• Hands-on experience using CRM platforms such as Braze.
• Ability to translate customer needs into actionable strategy.
• Experience building data infrastructure and running experiments.
• Experience in managing multiple workstreams and prioritising.
• Detail-oriented, diligent, and methodical.

Responsibilities

• Execute end-to-end CRM lifecycle programs including email, in-app messages, push notifications, and on-platform messages.
• Collaborate to execute the lifecycle roadmap across Wealth, Savings and Homebuying.
• Use data and segmentation to deliver targeted messages at the right time.
• Prepare post-campaign performance reports with actionable insights.
• Contribute to and implement A/B tests to improve campaign effectiveness.
• Work with Marketing, Product, and Insight to align automation communications.

Skills

CRM lifecycle management

Data segmentation

A/B testing

Email marketing

Cross-functional collaboration

Communication

Project management

Detail-oriented

Tools

Braze

CMS systems

HTML

Job description

Moneybox is seeking an experienced CRM Lifecycle Executive to manage end-to-end customer journeys using owned touchpoints across our Wealth, Savings and Homebuying teams. The role focuses on engaging customers, improving retention, and driving cross-sell through targeted, data-driven campaigns.

You will work with Marketing, Product, and Insight to optimise and personalise communications, leveraging HTML/CMS skills and Braze to deliver effective automation across channels.