CRM Lifecycle Architect & Activation Lead

Irwin Mitchell; England; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holidays + bank holidays

Generous pension schemes

Volunteering days

Westfield Health membership

Flexible hybrid working

Job summary

Irwin Mitchell seeks a Senior CRM Lifecycle & Activation Manager to lead how the business uses CRM, behavioural data and marketing automation to engage clients across the customer lifecycle. Reporting to the Head of Digital, you’ll design lifecycle programmes that support acquisition, onboarding, retention, re-engagement and cross-sell.

You’ll collaborate with Digital, Marketing Operations and broader teams to create connected, data-driven journeys that improve client experience and commercial

Qualifications

• Significant experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Experience developing nurture programmes and automated customer journeys.
• Strong understanding of audience segmentation, customer data and behavioural marketing.
• Experience using CRM and marketing automation platforms.
• Understanding of consent frameworks and compliant data usage.
• Ability to translate business needs and audience insight into activation plans.
• Strong analytical skills and experience using data to drive optimisation.
• Experience working across media, website, content, data and marketing teams.
• Strong project management and stakeholder management skills.
• Excellent written communication and attention to detail.

Responsibilities

• Developing the firm's lifecycle marketing and activation strategy.
• Designing nurture journeys and engagement programmes.
• Defining audience segmentation and communication frameworks.
• Working with Marketing Operations to maximise CRM and marketing automation capabilities.
• Building journey plans across email, website and paid channels.
• Defining audience criteria, trigger logic and reporting frameworks.
• Supporting the delivery of automated, personalised communications.
• Measuring performance and identifying optimisation opportunities.
• Using testing and insight to improve engagement and conversion.
• Ensuring programmes comply with GDPR, PECR and consent requirements.
• Providing clear reporting and recommendations to key stakeholders.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Marketing automation

Audience segmentation

Data analytics

Stakeholder management

Project management

GDPR/PECR compliance

Tools

Dotdigital

Dynamics 365 CRM

Job description

Irwin Mitchell seeks a Senior CRM Lifecycle & Activation Manager to lead how the business uses CRM, behavioural data and marketing automation to engage clients across the customer lifecycle. Reporting to the Head of Digital, you’ll design lifecycle programmes that support acquisition, onboarding, retention, re-engagement and cross-sell.

You’ll collaborate with Digital, Marketing Operations and broader teams to create connected, data-driven journeys that improve client experience and commercial