CRM - CRM Executive

Whitbread; Dunstable; On-site; GBP 34,000 - 42,000; Full time

Job summary

Whitbread is seeking a CRM Executive to bring customer communications to life within the marketing team, owning briefing, build, testing and deployment of personalised journeys that resonate with customers.

You’ll collaborate with the CRM Marketing Manager and CRM Developer, work across Brand, eCommerce and Data, and analyse performance insights to optimise future activity.

Qualifications

• Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
• Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
• Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
• Understand customer data structures and apply segmentation to target relevant audiences effectively.
• Build campaign reports and analyse performance to generate actionable insights and optimise future activity.

Responsibilities

• Own briefing, build, testing and deployment of CRM communications from concept to delivery.
• Collaborate with CRM Marketing Manager and CRM Developer; cross-functional work with Brand, eCommerce and Data.
• Analyse performance insights to optimise future activity and deliver high-quality campaigns.

Skills

Campaign management

Segmentation

Analytics

QA testing

Data-driven campaigns

Tools

Braze

Bloomreach

Hightouch

Tealium

Job description

Role Overview

Are you ready to bring customer communications to life and play a key role in delivering impactful, data-driven campaigns? As a CRM Executive, you’ll sit at the heart of our marketing team, helping to create engaging, personalised journeys that connect with customers in meaningful ways.

Job Title: CRM Executive …

Job Title: CRM Executive

Salary range: Up to £38,000

Contract Type: Permanent

Location: Office based - WBC

Role Overview

Are you ready to bring customer communications to life and play a key role in delivering impactful, data-driven campaigns? As a CRM Executive, you’ll sit at the heart of our marketing team, helping to create engaging, personalised journeys that connect with customers in meaningful ways.

No two days are the same. You could be enhancing our business-as-usual email programme one day and supporting the launch of a new lifecycle campaign the next. Working closely with our CRM Marketing Manager and CRM Developer, you’ll take campaigns from concept to delivery by owning the briefing, build, testing and deployment of communications that truly resonate.

This is a fantastic opportunity to develop deep CRM expertise, collaborate with cross-functional teams (including Brand, eCommerce and Data), and see the direct impact of your work through performance insights and continuous optimisation. You’ll gain hands‑on experience with leading CRM platforms while contributing to innovation in how we engage and retain our customers.

We’re looking for someone who thrives in a fast‑paced environment, is detail‑focused, and enjoys solving problems creatively. If you’re passionate about delivering high‑quality campaigns and want to grow your career in CRM, this role offers both challenge and reward.

Minimum Criteria

• Brief, build and manage CRM campaigns from concept to deployment, ensuring on‑time delivery.
• Execute thorough QA processes to deliver accurate, error‑free campaigns and distribution.
• Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
• Understand customer data structures and apply segmentation to target relevant audiences effectively.
• Build campaign reports and analyse performance to generate actionable insights and optimise future activity.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part‑time and flexible working. Where possible we will support this.

Job ref: 203956-4492

Advertised: 19 Aug 2026