CRM Executive

AO RETAIL LIMITED; Bolton; On-site; GBP 25,000 - 40,000; Full time

Benefits offered by this job

Holidays 25 days

Bank holidays

Pension 5%

Health & wellbeing

Discounts across product range

Onsite perks

Job summary

AO is hiring a CRM Executive to support the CRM Manager in delivering a comprehensive, multi-channel CRM strategy for mobile brands. The role covers acquisition, retention and reactivation campaigns to boost loyalty and lifetime value.

Based onsite at Bolton, you will work across teams to support targeted campaigns, engage customers and drive growth through CRM activities. You will be a fit if you thrive in a fast-paced environment and enjoy stakeholder collaboration.

Qualifications

• Experience in marketing or CRM role with analytical skills.
• Able to work with senior stakeholders and translate requirements.
• Strong written and verbal communication abilities.

Responsibilities

• Gather requirements for marketing campaigns from stakeholders.
• Lead campaign content planning and write email briefs for creatives.
• Coordinate updates and feedback with the creative team.
• Build emails in Emarsys using drag-and-drop templates.
• Test proof emails and schedule broadcasts.
• Record and report email KPIs (open, click, bounce, orders, revenue).
• Execute testing plans and share learnings with seniors.
• Analyse customer behaviour and segment value with CRM Manager.

Skills

CRM

Email marketing

Campaign planning

Stakeholder management

Analytical skills

Customer focus

Tools

Emarsys

Job description

At AO, we're all about making things simple, brilliant and personal for our customers and our people. Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite at our Bolton office 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we're together. We're hiring a CRM Executive to support the CRM Manager in delivering a comprehensive, multi-channel CRM strategy for mobile brands. This marketing role spans acquisition, retention and reactivation activities, helping enhance customer loyalty and lifetime value. Working collaboratively across teams, the role supports targeted campaigns and customer engagement initiatives, contributing directly to business growth through CRM activity.Here's What You Can Expect To Be Doing

• Work closely with business stakeholders to gather requirements for marketing campaigns and support manufacturer campaigns.
• Lead campaign content planning with CRM manager support. Write email briefs for the creative team.
• Manage stakeholder feedback and coordinate updates with the creative team.
• Build emails within Emarsys platform using drag-and-drop templates. Brief the Email Development team and provide assets on time. Test proof emails and schedule broadcasts.
• Record and report on email KPIs including open rate, click rate, bounce rate, orders and revenue.
• Execute testing plans and report learnings to senior stakeholders.
• Analyse customer behaviour and segment value with the CRM Manager.
  We're looking for experience in a similar Marketing or CRM role with analytical skills and a customer-focused mindset.

This role requires a highly organised team-player with the ability to manage multiple tasks in a fast-paced environment. You'll be a confident communicator and comfortable working with senior stakeholders in a results-driven business.

We're big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They're our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it. But we're more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it's the exact same for our AOers too. We truly believe it's more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it's about more than just a CV, it's about what makes you, YOU.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
• Takes just 2 minutes to complete!AO is for everyone! We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer.