Senior PPC Executive -12 month FTC

AO; Bolton; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Pension contributions

Discounts for AO products

Onsite perks

Job summary

AO is seeking a data-driven Senior PPC Executive to join our Mobile team in Bolton. You’ll own and optimize high‑performing paid search campaigns on Google Ads and Microsoft Ads to drive online sales.

The role requires hands-on analytics, keyword management, RSA copy, and collaboration with our analytics team to hit key retail events like Black Friday. If you thrive on data, fast experimentation, and working onsite five days a week in Bolton, this is your chance to impact the UK’s trusted

Qualifications

• Hands-on experience running PPC campaigns in Google Ads and Microsoft Ads, SA360 a plus.
• Proficient with Excel and turning data into actionable insights.
• Organised, proactive, and able to juggle multiple tasks with the team.

Responsibilities

• Set up, manage, and optimise PPC campaigns for the Mobile retail business, focusing on sales and efficiency.
• Dive into campaign data using Google Ads Reports, Looker Studio, and Excel to spot trends and improve performance.
• Own keyword research, search term reviews, and negative keyword management with budget oversight.
• Write compelling ad copy for RSAs and test new ideas to stand out.
• Monitor competition and market trends using Auction Insights and collaborate with analytics to shape strategies.

Skills

PPC campaign management

Excel data analysis

Strong communicator

Tools

Google Ads

Microsoft Ads

SA360

Looker Studio

Job description

Job Overview

About The Role

Ready to make your mark in digital marketing? We’re looking for a data-driven Senior PPC Executive to join our Mobile team and help us drive online sales to the next level. If you love getting hands‑on with Google Ads and Microsoft Ads, thrive on optimising campaigns, and want to see your work make a real difference, you’ll fit right in at AO

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite in our Bolton office 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together.

Here’s What You Can Expect To Be Doing

• Set up, manage, and optimise high-performing PPC campaigns for our Mobile retail business, focusing on sales volume and efficiency.
• Dive into campaign data using Google Ads Reports, Looker Studio, and Excel - spotting trends, sharing insights, and making sure we’re always improving.
• Own keyword research, search term reviews, and negative keyword management. You’ll keep a close eye on budgets to make every penny count.
• Write compelling ad copy for RSAs, test new ideas, and make sure our ads stand out for all the right reasons.
• Keep tabs on the competition and market trends, using Auction Insights to stay one step ahead.
• Work closely with our commercial analytics team to shape campaign strategies, present results to senior stakeholders, and help us smash key retail events like Black Friday and new product launches.

A Few Things About You

• Hands‑on experience running PPC campaigns in Google Ads and Microsoft Ads. If you’ve used SA360 or other automated bidding platforms, even better!
• Confident with Excel‑you know your way around data and can turn numbers into actions.
• Organised, proactive, and able to juggle multiple tasks with support from the team.
• A great communicator who can build relationships, share updates, and make data easy to understand.
• Eager to learn, adapt, and grow - you’ll keep up with the latest PPC trends and always look for ways to improve

A Bit About Us

We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5‑star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.

We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!

To see all our benefits and perks, visit our AO Benefits page.