Performance Analyst

AO RETAIL LIMITED; Bolton; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Pension: employer + employee 5%

VIP AO Arena tickets

Health & wellbeing discounts

Exclusive product discounts

Enhanced family leave

Paid charity days

On-site parking, breakfast & coffee

Job summary

AO Retail Limited is seeking a data analyst to turn numbers into actionable insights for the Sales and Mobiles teams in the UK. You will handle chunky datasets, track KPIs, and drive improvements through data-led recommendations. The role emphasizes clarity, speed, and helping others succeed.

You'll frequently build and refine Power BI dashboards using SQL and Excel to ensure a single source of truth for performance data, supporting forecasting and operational decisions.

Qualifications

• Analyses key KPIs and spotting trends to improve sales performance.
• Owns and maintains operational reports and end-of-day updates.
• Builds, maintains and refines dashboards for performance data.

Responsibilities

• Analyse KPIs such as Sales Conversion, Plan Conversion, SVL, AHT, ASA, CSAT.
• Provide evidence-based recommendations for coaching and sales improvement.
• Maintain all operational reports and ensure accuracy and consistency.
• Develop and enhance dashboards to provide a single version of truth.

Skills

Curious mindset

Proactive & improvement-driven

Partner to operational leaders

Clear, actionable communication

Builds strong relationships with teams

Rigour, accuracy & reliability

Pace & flexibility

Tools

Power BI

SQL

Excel

Job description

Ready to roll up your sleeves and dive into the world of data?

This isn't your average analyst gig - you'll be the go-to person for turning numbers into stories that help our Sales and Mobiles teams shine. You'll work with brilliant people, tackle chunky datasets, and spot opportunities that make a real difference. If you love the buzz of seeing your insights drive better results, and you're happiest when you're helping others succeed, you'll fit right in. We're all about making things clearer, faster, and more fun - so bring your energy and let's get stuck in!

Here's What You Can Expect To Be Doing

You will analyse key KPIs like Sales Conversion, Plan Conversion, SVL, AHT, ASA, CSAT, and behaviour-based metrics to spot trends and opportunities. You'll dig into disposition data to understand why customers contact us, highlight emerging risks, and feed insights into our forecasting processes. Regular conversations with Team Managers will help them get maximum value from the data, and you'll provide evidence-based recommendations for coaching and sales improvement. You'll own and maintain all operational reports, including End-of-Day updates, ensuring accuracy and consistency. Continuous improvement is at the heart of this role - you'll always be looking for smarter ways to help the operation understand their performance, recommending enhancements to processes, reporting, dashboards, and behavioural focus areas. Building, maintaining, and refining performance dashboards using Power BI, SQL, and Excel will be part of your day-to-day, ensuring a 'single version of the truth' for performance data.

A Few Things About You

• You work with a curious, proactive, and improvement-driven mindset, always seeking deeper understanding and new insight.
• You act as a partner and critical friend to operational leaders - supportive, but confident in calling out risks and behaviour trends.
• You communicate insights in a clear, simple, and actionable way tailored to operational audiences.
• You build strong working relationships with Team Managers and Ops Managers, ensuring they trust the data and value your input.
• You maintain high levels of rigour, accuracy, and reliability in everything you deliver.
• You work with pace, flexibility, and a focus on helping the operation make better decisions.

We're big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They're our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we're more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK's most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it's the exact same for our AOers too. We truly believe it's more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it's about more than just a CV, it's about what makes you, YOU.

Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our in house coffee shop!

Inclusion and Diversity

AO is for everyone! We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve. The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.