CRM Executive

AO; Bolton; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays

Pension 5%

AO Arena VIP tickets

Health & wellbeing benefits

Employee discounts

Charity days (2 days)

Job summary

AO in Bolton is seeking a CRM Executive to support the CRM Manager in delivering a comprehensive multi-channel CRM strategy for mobile brands. The role covers acquisition, retention and reactivation activities, aimed at boosting customer loyalty and lifetime value.

The position is based onsite at AO's Bolton office, five days a week, with a collaborative, results-driven environment. You will work across teams to drive targeted campaigns, manage emails in Emarsys, and report on key KPIs.

Qualifications

• Experience in marketing or CRM role with analytical skills.
• Customer-focused mindset and strong attention to detail.
• Highly organized team player able to manage multiple tasks in a fast-paced environment.

Responsibilities

• Work with business stakeholders to gather requirements for marketing campaigns and support manufacturer campaigns.
• Lead campaign content planning with CRM manager support. Write email briefs for the creative team.
• Manage stakeholder feedback and coordinate updates with the creative team.
• Build emails within Emarsys using drag-and-drop templates. Brief the Email Development team and provide assets on time.
• Test proof emails and schedule broadcasts; record and report on email KPIs (open rate, click rate, bounce rate, orders, revenue).
• Execute testing plans and report learnings to senior stakeholders.
• Analyse customer behaviour and segment value with the CRM Manager.

Skills

CRM marketing

Email marketing

Stakeholder management

Data analysis

Cross-functional collaboration

Tools

Emarsys

Job description

Job Overview

About The Role

We’re hiring a CRM Executive to support the CRM Manager in delivering a comprehensive, multi-channel CRM strategy for mobile brands. This marketing role spans acquisition, retention and reactivation activities, helping enhance customer loyalty and lifetime value. Working collaboratively across teams, the role supports targeted campaigns and customer engagement initiatives, contributing directly to business growth through CRM activity.

At AO, we’re all about making things simple, brilliant and personal for our customers and our people. Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite at our Bolton office 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together.

Here’s What You Can Expect To Be Doing

• Work closely with business stakeholders to gather requirements for marketing campaigns and support manufacturer campaigns.
• Lead campaign content planning with CRM manager support. Write email briefs for the creative team.
• Manage stakeholder feedback and coordinate updates with the creative team.
• Build emails within Emarsys platform using drag-and-drop templates. Brief the Email Development team and provide assets on time. Test proof emails and schedule broadcasts.
• Record and report on email KPIs including open rate, click rate, bounce rate, orders and revenue.
• Execute testing plans and report learnings to senior stakeholders.
• Analyse customer behaviour and segment value with the CRM Manager.

A Few Things About You

Visa sponsorship is not available for this role; to be considered, you'll need to have an unrestricted and ongoing right to work in the UK, both now and in the future.

We’re looking for experience in a similar Marketing or CRM role with analytical skills and a customer-focused mindset.

This role requires a highly organised team-player with the ability to manage multiple tasks in a fast-paced environment.

You’ll be a confident communicator and comfortable working with senior stakeholders in a results-driven business.

A Bit About Us

We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.

We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!

To see all our benefits and perks, visit our AO Benefits page.