CRM & Email Growth Marketing Manager

Mulberry; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Mulberry is seeking a results-driven Digital Marketing Manager to drive growth across CRM and Email activity in the UK and global markets. This pivotal role focuses on driving M.com revenue, increasing customer retention, reducing CAC, and expanding all digital marketing channels in line with business goals.

You will support the Head of Digital Marketing in strategy development, manage external agencies, and execute Email campaigns aligned with the promotional calendar weekly.

Qualifications

• Experience in a similar digital marketing role across multiple channels.
• Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; BI tools a plus).
• Experience in ESP and CRM tools such as Bloomreach.
• Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
• Highly organized with strong attention to detail and the ability to manage multiple campaigns across regions.
• Collaborative and proactive with excellent communication skills in a fast-paced environment.
• Experience in managing a team or individuals.

Responsibilities

• Support Head of Digital Marketing with the development and execution of the UK and global digital marketing strategy.
• Forecast channel traffic, demand and efficiency aligned with forecasts.
• Manage external agencies to deliver channel strategy and performance.
• Deliver revenue targets across CRM & email and other channels as required.
• Plan and execute Email campaigns based on calendar, launches, and key focuses weekly.
• Manage and optimize email campaigns and flows for customer retention (welcome series, reactivations, etc.).
• Develop CRM strategies to boost retention and engagement.
• Convert non-loyalty customers, drive engagement and lifetime value.
• Provide daily/weekly/monthly reporting to track growth across channels.
• Analyze campaign data to improve KPIs (OR, CTR, Engagement time, CVR, revenue per email, AOV).
• Seek opportunities to grow and optimize across marketing channels.
• Monitor campaign tracking, attribution, and performance across markets.
• Collaborate with creative/content teams to test ad messaging, formats, and landing pages.

Skills

Digital marketing strategy

Campaign analytics & reporting

CRM & ESP tools

Customer lifecycle optimization

Team collaboration & leadership

Multi-region campaign management

Tools

Bloomreach

Excel

Google Sheets

BI tools

Job description

Mulberry is seeking a results-driven Digital Marketing Manager to drive growth across CRM and Email activity in the UK and global markets. This pivotal role focuses on driving M.com revenue, increasing customer retention, reducing CAC, and expanding all digital marketing channels in line with business goals.

You will support the Head of Digital Marketing in strategy development, manage external agencies, and execute Email campaigns aligned with the promotional calendar weekly.