Global CRM & Email Growth Manager

Mulberry Group; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Mulberry Group seeks a results-driven Digital Marketing Manager to drive CRM and Email growth in the UK and global markets. You will play a pivotal role in increasing M.com revenue, boosting customer retention, and optimizing CAC across all digital channels.

Responsibilities include managing campaigns, forecasting traffic and engagement, and collaborating with agencies. The role requires experience across multiple channels, data analytics, and leadership in a fast-paced environment.

Qualifications

• Experience in digital marketing across multiple channels.
• Proficient in campaign analytics and data reporting (Excel/Google Sheets).
• Experience with ESP and CRM tools such as Bloomreach.
• Proven ability to develop and deliver customer lifecycle strategies.
• Highly organized with strong attention to detail across regions.
• Collaborative and proactive with excellent communication skills.

Responsibilities

• Support Head of Digital Marketing in creating and executing the UK/global digital strategy.
• Forecast channel traffic, demand and efficiency aligned with forecasts.
• Manage external agencies to deliver channel strategy and performance.
• Deliver revenue targets across CRM and email; extend to other channels as needed.
• Plan and execute email campaigns based on promotional calendars.
• Develop CRM strategies to improve retention and engagement.
• Test and refine ad messaging, creative formats, and landing pages for performance.

Skills

Campaign analytics

Data reporting

Bloomreach

Lifecycle marketing

Multi-channel marketing

Team management

Tools

Bloomreach

Job description

Mulberry Group seeks a results-driven Digital Marketing Manager to drive CRM and Email growth in the UK and global markets. You will play a pivotal role in increasing M.com revenue, boosting customer retention, and optimizing CAC across all digital channels.

Responsibilities include managing campaigns, forecasting traffic and engagement, and collaborating with agencies. The role requires experience across multiple channels, data analytics, and leadership in a fast-paced environment.