Global CRM & Email Marketing Manager

Mulberry England; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Mulberry is seeking a results-driven Digital Marketing Manager to lead CRM and Email activities across the UK and global markets. You’ll drive revenue, retention, and CAC improvements while growing all digital channels in line with business goals.

You will manage agency partners, forecast traffic, develop CRM strategies and execute lifecycle campaigns, collaborating with creative teams to optimise messaging and landing pages for maximum performance.

Qualifications

• Experience in a similar digital marketing role across multiple channels.
• Proficiency in campaign analytics and data reporting (Excel/Sheets; BI tools a plus).
• Experience in ESP and CRM tools such as Bloomreach.
• Proven experience delivering customer lifecycle strategies across digital channels.
• Highly organised with strong attention to detail and ability to manage multiple campaigns across regions.
• Collaborative and proactive with excellent communication in a fast-paced environment.
• Experience in managing a team or individuals.

Responsibilities

• Support Head of Digital Marketing in developing, managing and executing the digital marketing strategy across regions.
• Forecast channel traffic, demand and efficiency aligned with forecasts.
• Manage external agencies, ensuring delivery of channel strategy and performance.
• Deliver on revenue targets across CRM & email, aligned with forecasts.
• Plan, set up and execute email campaigns based on promotional calendars and launches.
• Manage and optimise email campaigns and flows for customer retention.
• Develop and implement CRM strategies to enhance retention and engagement.
• Assist with strategies to convert non-loyalty customers and grow lifetime value.
• Provide regular reporting to drive growth across channels; analyse campaign data to optimise KPIs.
• Collaborate with creative/content teams to test ad messaging and landing pages.
• Monitor campaign tracking, attribution and performance across markets.

Skills

Digital marketing

CRM

Campaign analytics

Multichannel marketing

Team management

Forecasting

Data reporting

Stakeholder communication

Tools

Bloomreach

Job description

Mulberry is seeking a results-driven Digital Marketing Manager to lead CRM and Email activities across the UK and global markets. You’ll drive revenue, retention, and CAC improvements while growing all digital channels in line with business goals.

You will manage agency partners, forecast traffic, develop CRM strategies and execute lifecycle campaigns, collaborating with creative teams to optimise messaging and landing pages for maximum performance.