CRM & Customer Marketing Lead - Lifecycle & Retention

First Mile | Certified B Corp; London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Continuous learning opportunities

Clear career progression

25 days holiday plus bank holidays

Monthly personal use allowance

Enhanced parental leave

Regular social events

Job summary

A leading sustainable waste management firm in London is seeking a Customer Marketing Manager to enhance customer experience. Your responsibilities will include leading CRM strategies, designing campaigns, and driving customer engagement. The ideal candidate has strong customer instinct and proven experience in customer marketing. A passion for sustainability is key, and this role offers dynamic career progression and a supportive workplace.

Qualifications

• Proven experience in customer marketing or lifecycle marketing.
• Strong understanding of customer data and segmentation.
• Ability to write clear and compelling copy.

Responsibilities

• Lead the CRM and lifecycle marketing strategy.
• Plan and build campaigns to drive engagement and retention.
• Design and implement automated journeys.

Skills

Customer instinct

Customer marketing experience

Customer data analysis

Effective communication

Passion for sustainability

Self-starter mindset

Tools

CRM tools

Segmentation tools

Automation tools

Job description

A leading sustainable waste management firm in London is seeking a Customer Marketing Manager to enhance customer experience. Your responsibilities will include leading CRM strategies, designing campaigns, and driving customer engagement. The ideal candidate has strong customer instinct and proven experience in customer marketing. A passion for sustainability is key, and this role offers dynamic career progression and a supportive workplace.