CRM & Retention Lead (DTC) — Data-Driven Growth

Growth & Company; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing DTC brand in Greater London is seeking a Customer Retention Manager to enhance customer engagement and retention strategies. This mid-senior level role requires strong analytical skills, creativity, and a customer-focused mindset. The ideal candidate will lead email and CRM strategies, fine-tuning customer journeys to maximize lifetime value. You'll work closely with a lean team and enjoy a hybrid work environment, with 3 days in a lovely office in Central London.

Qualifications

• Strong analytical skills and data-driven decision making.
• Hands-on experience in customer retention at a growing DTC brand.
• Sharp attention to detail and strong problem-solving abilities.
• Creativity and curiosity with a bias for action.
• Comfortable collaborating within a lean team.

Responsibilities

• Review the end-to-end customer journey and enhance customer lifetime value.
• Lead email and CRM strategy implementation.
• Collaborate on strategies to improve customer touchpoints.
• Act as the voice of the customer by understanding their needs.

Skills

Analytical skills

Customer-obsessed mindset

Problem-solving skills

Creativity

Collaboration

Job description

A fast-growing DTC brand in Greater London is seeking a Customer Retention Manager to enhance customer engagement and retention strategies. This mid-senior level role requires strong analytical skills, creativity, and a customer-focused mindset. The ideal candidate will lead email and CRM strategies, fine-tuning customer journeys to maximize lifetime value. You'll work closely with a lean team and enjoy a hybrid work environment, with 3 days in a lovely office in Central London.