CRM Campaigns Specialist – Email & Retention

AO; Bolton; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays

Pension 5%

AO Arena VIP tickets

Health & wellbeing benefits

Employee discounts

Charity days (2 days)

Job summary

AO in Bolton is seeking a CRM Executive to support the CRM Manager in delivering a comprehensive multi-channel CRM strategy for mobile brands. The role covers acquisition, retention and reactivation activities, aimed at boosting customer loyalty and lifetime value.

The position is based onsite at AO's Bolton office, five days a week, with a collaborative, results-driven environment. You will work across teams to drive targeted campaigns, manage emails in Emarsys, and report on key KPIs.

Qualifications

• Experience in marketing or CRM role with analytical skills.
• Customer-focused mindset and strong attention to detail.
• Highly organized team player able to manage multiple tasks in a fast-paced environment.

Responsibilities

• Work with business stakeholders to gather requirements for marketing campaigns and support manufacturer campaigns.
• Lead campaign content planning with CRM manager support. Write email briefs for the creative team.
• Manage stakeholder feedback and coordinate updates with the creative team.
• Build emails within Emarsys using drag-and-drop templates. Brief the Email Development team and provide assets on time.
• Test proof emails and schedule broadcasts; record and report on email KPIs (open rate, click rate, bounce rate, orders, revenue).
• Execute testing plans and report learnings to senior stakeholders.
• Analyse customer behaviour and segment value with the CRM Manager.

Skills

CRM marketing

Email marketing

Stakeholder management

Data analysis

Cross-functional collaboration

Tools

Emarsys

Job description

AO in Bolton is seeking a CRM Executive to support the CRM Manager in delivering a comprehensive multi-channel CRM strategy for mobile brands. The role covers acquisition, retention and reactivation activities, aimed at boosting customer loyalty and lifetime value.

The position is based onsite at AO's Bolton office, five days a week, with a collaborative, results-driven environment. You will work across teams to drive targeted campaigns, manage emails in Emarsys, and report on key KPIs.