CRM Campaign Executive: Automations & Transactions

Allwyn UK; Hemel Hempstead; On-site; GBP 30,000 - 48,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days

Private Health Cover

Excellent wellbeing and benefits

Job summary

Allwyn UK is seeking a CRM Marketing Analyst to develop, execute and optimise outbound CRM campaigns across email, push, in-app and on-site channels. You’ll work with the Campaign Manager to shape game-specific CRM strategies and ensure compliant, high-performing activity aligned with protection standards.

You will analyse data to inform briefs, coordinate weekly/quarterly plans and support KPI tracking. A regulated industry background is preferred but not essential.

Qualifications

• Minimum of 2 years' experience delivering CRM or retention marketing campaigns.
• Experience delivering multi-channel CRM campaigns including email, app and SMS.
• Experience briefing, planning and optimizing campaign activity.
• Proficient use of Excel and PowerPoint to report on performance.
• Strong campaign management skills and ability to manage multiple initiatives.
• Excellent communication, presentation and stakeholder-management skills.
• Experience working with agencies and creative teams.
• Experience in a regulated industry is preferred but not essential.
• Proactive, optimization-focused mindset with attention to detail.

Responsibilities

• Support the delivery of multi-channel CRM campaign activity.
• Work with Campaign Manager to develop and optimize player communication plans.
• Assist with planning and coordination of weekly and quarterly campaign activity.
• Support the use of incentives and promotional mechanics to increase engagement and value.
• Use player data and insight to inform briefs, plans and optimization activity.
• Collaborate with Data teams to support KPI tracking and reporting.
• Contribute to test-and-learn activities to improve performance.
• Support consumer plans around key moments and game events via CRM.
• Ensure campaigns comply with GDPR and participant protection standards.
• Monitor and report on CRM KPI performance (activation, retention, reactivation).
• Provide support on ad-hoc projects across CRM.

Skills

CRM campaigns

Multi-channel CRM

Campaign planning

Excel reporting

PowerPoint reporting

Campaign management

Stakeholder management

Agency collaboration

Regulated industry

Optimization mindset

Tools

Excel

PowerPoint

Job description

Allwyn UK is seeking a CRM Marketing Analyst to develop, execute and optimise outbound CRM campaigns across email, push, in-app and on-site channels. You’ll work with the Campaign Manager to shape game-specific CRM strategies and ensure compliant, high-performing activity aligned with protection standards.

You will analyse data to inform briefs, coordinate weekly/quarterly plans and support KPI tracking. A regulated industry background is preferred but not essential.