CRM Campaigns & Loyalty Journeys Specialist

Burhill Group Limited (BGL); Walton-on-Thames; On-site; GBP 35,000 - 52,000; Full time

Job summary

Burhill Group Limited (BGL) is seeking a CRM Executive to help create seamless customer journeys that keep members engaged and coming back for more. This role sits at the heart of our customer retention activity, ensuring every interaction delivers the right message at the right moment from first contact to advocacy.

You will build and schedule email, SMS and CRM campaigns, support onboarding journeys, renewals and win-back activity, and maintain accurate customer data while monitoring

Qualifications

• Experience delivering CRM campaigns across email, SMS and other channels.
• Ability to map and optimise customer journeys from acquisition to advocacy.
• Strong data-driven mindset with attention to data quality.

Responsibilities

• Build and schedule email, SMS and CRM campaigns.
• Support onboarding journeys, renewals and win-back activity.
• Maintain accurate customer data and monitor engagement metrics.
• Collaborate with marketing, technology, brand and agency teams to ensure campaigns are relevant and well-executed.

Job description

Burhill Group Limited (BGL) is seeking a CRM Executive to help create seamless customer journeys that keep members engaged and coming back for more. This role sits at the heart of our customer retention activity, ensuring every interaction delivers the right message at the right moment from first contact to advocacy.

You will build and schedule email, SMS and CRM campaigns, support onboarding journeys, renewals and win-back activity, and maintain accurate customer data while monitoring