CRM Campaigns Lead — Hybrid, Growth & Engagement

Co-op Group; Manchester; Hybrid; GBP 38,000 - 45,000; Part time

Benefits offered by this job

Annual bonus

Pension contributions

Onsite gym discount

Staff discount

Training and development

Cycle-to-work

Job summary

Co-op in Manchester is seeking a CRM Adviser to join the Life Services Marketing team on a 12-month fixed-term contract. The role focuses on delivering personalised CRM campaigns across multiple channels, using customer insights to drive growth while ensuring compliance.

Hybrid working arrangement applies, with office presence at least once a week. The position requires experience with CRM/campaign management and data-driven decision making, offering a competitive salary and excellent benefits.

Qualifications

• Experience supporting or delivering CRM, customer lifecycle or direct marketing campaigns.
• Knowledge of CRM/marketing automation platforms (Salesforce) and email production tools.
• Experience with customer data, audience segmentation and campaign targeting.
• Excellent attention to detail, with the ability to carry out thorough QA checks and manage multiple campaigns.
• Confidence interpreting campaign performance data and using insights to recommend improvements.
• Experience working within a regulated or compliance-led environment.
• Collaborative approach and ability to work with cross-functional teams.

Responsibilities

• Plan and deliver CRM campaigns across channels, including email, SMS, direct mail, outbound calling and in-product messaging.
• Support the creation and optimisation of customer journeys, balancing customer needs with regulatory and compliance requirements.
• Launch campaigns and test initiatives within agreed timescales, carrying out thorough quality assurance checks to ensure accuracy and readiness.
• Manage audience segmentation, data selections and suppression processes to ensure communications reach the right customers at the right time.
• Work with colleagues across creative, content and product teams to coordinate campaign briefs, assets and delivery plans.
• Monitor campaign performance and turn data into actionable insights, identifying opportunities to improve engagement, conversion and retention.
• Support A/B and multivariate testing activity, helping us continuously learn and optimise customer experiences.
• Collaborate with internal CRM platform teams and external partners to ensure activity meets legal, regulatory and governance requirements.

Skills

CRM campaigns

Data segmentation

Campaign analysis

Regulatory compliance

Team collaboration

Attention to detail

Tools

Salesforce

Better.email

Job description

Co-op in Manchester is seeking a CRM Adviser to join the Life Services Marketing team on a 12-month fixed-term contract. The role focuses on delivering personalised CRM campaigns across multiple channels, using customer insights to drive growth while ensuring compliance.

Hybrid working arrangement applies, with office presence at least once a week. The position requires experience with CRM/campaign management and data-driven decision making, offering a competitive salary and excellent benefits.