CRM Campaigns Lead – Multi-Channel Lifecycle

The Guardian; Greater London; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

30 days annual leave + 5 days option

Pension scheme (8–12% employer)

2 volunteering days annually

Season ticket loans

Private healthcare

Life cover

Dental insurance

Enhanced parental leave

IVF, menopause, baby loss policies

Job summary

The Guardian is seeking a CRM Executive to plan and implement multi-channel CRM activity across the reader lifecycle. The role focuses on campaigns from acquisition to renewal, delivering measurable customer journeys and presenting performance to stakeholders.

Hybrid work is offered with three days in the Kings Cross office and two days remote. We value diverse backgrounds and are committed to inclusive recruitment.

Qualifications

• Experience of building campaigns using a CRM tool (ideally Braze but not essential).
• Experience of marketing performance tracking, analysis and reporting.
• Experience of executing activity across email, but other channels would be a bonus.

Responsibilities

• Plan, develop and implement multi-channel campaigns such as but not limited to; acquisition, in-life, upsell/cross-sell, renewal, winback
• Deliver multi-channel and measurable customer campaigns and journeys
• Presenting plans and activity performance to a broad range of stakeholders, taking part in team and cross functional meetings

Skills

Braze

Campaign management

Email marketing

Job description

The Guardian is seeking a CRM Executive to plan and implement multi-channel CRM activity across the reader lifecycle. The role focuses on campaigns from acquisition to renewal, delivering measurable customer journeys and presenting performance to stakeholders.

Hybrid work is offered with three days in the Kings Cross office and two days remote. We value diverse backgrounds and are committed to inclusive recruitment.