CRM Campaign Lead — Data-Driven & Hybrid Role

Proactive Appointments; Cambridge; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

60% campus-based

Job summary

Proactive Appointments is recruiting a CRM Officer for a forward-thinking UK higher-education organisation. The role is hybrid, with approx. 60% campus-based and 3 days on site, joining a collaborative marketing team to deliver data-driven CRM activity across the full lifecycle.

You'll plan and deliver CRM campaigns, prepare and segment data, create dashboards, and provide performance reporting to drive decisions in both B2C and B2B contexts.

Qualifications

• Experience running CRM campaigns across multiple channels.
• Hands-on experience with a CRM platform (Dynamics/Salesforce/Oracle).
• Ability to turn data into actionable insights.
• Strong reporting and dashboard skills.

Responsibilities

• Support CRM programmes and end-to-end campaign delivery, including planning, testing and implementation.
• Preparing and segmenting customer data for targeted marketing activity.
• Delivering effective B2C and B2B digital CRM communications.
• Using large datasets to analyse performance and identify actionable insights.
• Building dashboards and reporting to measure KPIs and drive decision-making.
• Working within an agile team, supporting the introduction of a new system/marketing strategy.
• Handling complex queries with sound judgement and delivering high-quality customer service.

Skills

CRM campaign management

Analytical skills

Stakeholder management

Data segmentation

Communication

Tools

Microsoft Dynamics

Salesforce

Oracle

Job description

Proactive Appointments is recruiting a CRM Officer for a forward-thinking UK higher-education organisation. The role is hybrid, with approx. 60% campus-based and 3 days on site, joining a collaborative marketing team to deliver data-driven CRM activity across the full lifecycle.

You'll plan and deliver CRM campaigns, prepare and segment data, create dashboards, and provide performance reporting to drive decisions in both B2C and B2B contexts.