CRM Campaigns Lead for Prospective Students

Brighton and Sussex Medical School; Brighton; On-site; GBP 40,000 - 47,000; Full time

Job summary

The University of Sussex is seeking a CRM Communications Lead to manage undergraduate and postgraduate campaigns and improve the prospective student journey. You will coordinate large recruitment events, integrate Gecko, Dotdigital and Sussex People, and use CRM data to test and optimise campaigns, tracking engagement and application rates.

Reporting to the Head of CRM, you will line manage a Grade 5 CRM Marketing Officer, prioritise requests across Marketing, Student Recruitment, Admissions and

Qualifications

• Degree or equivalent experience.
• Two years’ hands-on experience with Dotdigital.
• Knowledge of Eventbrite and Gecko Events.
• Ability to manage multiple projects to tight deadlines.
• Understanding of GDPR in email marketing and CMA/ASA guidance.

Responsibilities

• Lead CRM communications for prospective students and campaigns.
• Plan and deliver undergraduate and postgraduate campaigns to improve conversion.
• Coordinate large recruitment events and integrations (Gecko, Dotdigital, Sussex People).
• Use CRM data to test, optimise campaigns and report findings to stakeholders.
• Line manage the Grade 5 CRM Marketing Officer and liaise with Marketing, Student Recruitment, Admissions, faculties, IT and suppliers.
• Ensure campaigns comply with data protection policies and deliver on schedule.

Skills

CRM campaigns

Dotdigital

Eventbrite

Gecko Events

Data analysis

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Gecko Events

Job description

The University of Sussex is seeking a CRM Communications Lead to manage undergraduate and postgraduate campaigns and improve the prospective student journey. You will coordinate large recruitment events, integrate Gecko, Dotdigital and Sussex People, and use CRM data to test and optimise campaigns, tracking engagement and application rates.

Reporting to the Head of CRM, you will line manage a Grade 5 CRM Marketing Officer, prioritise requests across Marketing, Student Recruitment, Admissions and