CRM Manager Ref: 60010 (Internal Only)

Brighton and Sussex Medical School; Brighton; On-site; GBP 40,000 - 47,000; Full time

Job summary

The University of Sussex is seeking a CRM Communications Lead to manage undergraduate and postgraduate campaigns and improve the prospective student journey. You will coordinate large recruitment events, integrate Gecko, Dotdigital and Sussex People, and use CRM data to test and optimise campaigns, tracking engagement and application rates.

Reporting to the Head of CRM, you will line manage a Grade 5 CRM Marketing Officer, prioritise requests across Marketing, Student Recruitment, Admissions and

Qualifications

• Degree or equivalent experience.
• Two years’ hands-on experience with Dotdigital.
• Knowledge of Eventbrite and Gecko Events.
• Ability to manage multiple projects to tight deadlines.
• Understanding of GDPR in email marketing and CMA/ASA guidance.

Responsibilities

• Lead CRM communications for prospective students and campaigns.
• Plan and deliver undergraduate and postgraduate campaigns to improve conversion.
• Coordinate large recruitment events and integrations (Gecko, Dotdigital, Sussex People).
• Use CRM data to test, optimise campaigns and report findings to stakeholders.
• Line manage the Grade 5 CRM Marketing Officer and liaise with Marketing, Student Recruitment, Admissions, faculties, IT and suppliers.
• Ensure campaigns comply with data protection policies and deliver on schedule.

Skills

CRM campaigns

Dotdigital

Eventbrite

Gecko Events

Data analysis

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Gecko Events

Job description

Full time hours considered up to a maximum of 1.0 FTE/ 36.5 hours per week. Requests for flexible working options will be considered (subject to business need).

Grade 7 starting at £39,560 to £46,970 per annum, pro rata if part time.

Contract Type

Permanent

This vacancy is only open to those currently employed by the University of Sussex as an internal opportunity (Including those employed through Adecco, Chartwells, and SEF).

About the Role

The role leads the University of Sussex’s CRM communications for prospective students before they apply. You’ll plan and deliver undergraduate and postgraduate campaigns that improve the prospective student experience, encourage event bookings and applications, and support student recruitment growth. You’ll manage communications and processes for large recruitment events, including the integration between Gecko, Dotdigital and Sussex People. You’ll use CRM data to test and improve campaigns, track engagement and application rates, and share findings with colleagues. Reporting to the Head of CRM, you’ll line manage and develop a Grade 5 CRM Marketing Officer. You’ll prioritise requests and work with Marketing, Student Recruitment, Admissions, faculties, IT and external suppliers to keep the service running and campaigns on schedule. You’ll help deliver the second phase of the CRM implementation project and ensure communications follow data protection requirements and University policy. You will be expected to be involved in key University events, including Graduation, Open Days, registration and Clearing. Very occasional weekend working is required, with time off in lieu provided.

About you

You’ll have a degree or equivalent experience, with demonstrable experience of developing and delivering CRM campaigns and working with CRM systems. You’ll have at least two years’ hands‑on experience with Dotdigital and detailed practical knowledge of Eventbrite and Gecko Events. You’ll be able to manage several projects to tight deadlines, delegate effectively and build productive relationships with stakeholders. You’ll communicate clearly, analyse campaign data and use it to solve problems and improve communications. You’ll understand marketing permissions in higher education, how GDPR applies to email marketing, and how Competition and Markets Authority (CMA) and Advertising Standards Authority (ASA) guidance applies to marketing copy. Higher education experience and knowledge of student lifecycle communications are desirable.

About our Division

The CEA division is vital in contributing towards the success of Sussex. We work closely in partnership our academic schools and other learning institutions in the UK, and, Internationally to attract the very best students we can. Our ideas matter, that is why we work and advise on Institutional Growth Strategies to support the University in achieving positive outcomes. The life‑long relationships with our global alumni and friends enable many of the gifts which allow Sussex’s research to flourish.

Our university is situated off the A27, next to the beautiful South Downs where you will enjoy everything that our 150‑acre campus has to offer. We are accessible by public transport; Falmer train station is a five‑minute walk to campus and several bus stops are located within campus. We also have dedicated cycling paths and encourage our staff to use these with our offering of a cycle to work scheme.

Sussex is a renowned, multi‑accredited, research‑led International University and this is only possible because of the people that work here. Whether you are a member of Faculty, part of a Professional Services team or a Student, it’s our people that make us great and we want you to be part of that.

Please contact Helen Merrills, Director of Marketing, Brand and Content [e-mail] for informal enquiries.

The University of Sussex values the diversity of its staff and students, and we welcome applicants from all backgrounds.

The University requires that work undertaken for the University is performed in the UK.

If you are experiencing any issues using our application portal or if you require adjustments to be made to the selection process, please contact us on [phone] or [e-mail] to discuss your requirements.