Senior CRM Lead — Student Recruitment & Enquiries

University of Salford (Personnel); Salford; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

32 days leave

Pension scheme

Professional development

MySalford portal

Wellbeing support

Team Salford

Job summary

University of Salford is seeking a Senior Student Recruitment Officer (CRM) to lead the applicant and enquirer communications across the CRM platform. You will work with Marketing, Recruitment and Admissions to deliver a personalised journey from enquiry to enrolment, driving improvements in recruitment and conversion.

The role focuses on CRM implementation, stakeholder engagement and data-informed strategy, with responsibility for data quality, privacy and training across teams.

Responsibilities

• Lead the delivery of applicant and enquirer communication plans through our CRM system.
• Act as a CRM subject matter expert, supporting system development, user training and adoption across teams.
• Analyse engagement and campaign performance data to inform recruitment and conversion strategies.
• Ensure robust data quality, compliance and data protection practices across CRM activity.
• Support recruitment activity including enquiries, events, interviews, Confirmation and Clearing.

Job description

University of Salford is seeking a Senior Student Recruitment Officer (CRM) to lead the applicant and enquirer communications across the CRM platform. You will work with Marketing, Recruitment and Admissions to deliver a personalised journey from enquiry to enrolment, driving improvements in recruitment and conversion.

The role focuses on CRM implementation, stakeholder engagement and data-informed strategy, with responsibility for data quality, privacy and training across teams.