Hybrid CRM Marketing Officer: Student Recruitment Campaigns

University of Gloucestershire; Gloucester; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

The University of Gloucestershire is seeking a CRM Marketing Officer to plan, deliver and report email marketing and CRM activity across the student recruitment journey. You will collaborate with the Marketing and Campaigns Manager and the wider team to maintain the CRM system, manage the e-communications plan and deliver campaigns for UK and international audiences.

Responsibilities include content development, audience segmentation, campaign build and testing, and monitoring campaign

Qualifications

• The CRM Marketing Officer will plan, deliver and report email marketing and CRM activity across the student recruitment journey.
• Content development, audience segmentation, campaign build and testing.
• Monitoring and evaluating campaign effectiveness to support a positive experience for prospective students and applicants.

Responsibilities

• Plan, deliver and report email marketing and CRM activity across the student recruitment journey.
• Maintain the University's CRM system and manage the e-communications plan.
• Deliver email campaigns for UK and international audiences.
• Develop content, segment audiences, build campaigns and test them.
• Monitor campaign performance to enhance applicant experience.

Job description

The University of Gloucestershire is seeking a CRM Marketing Officer to plan, deliver and report email marketing and CRM activity across the student recruitment journey. You will collaborate with the Marketing and Campaigns Manager and the wider team to maintain the CRM system, manage the e-communications plan and deliver campaigns for UK and international audiences.

Responsibilities include content development, audience segmentation, campaign build and testing, and monitoring campaign