CRM Campaign Manager

Trade Nation; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Jobtailor is seeking a Lifecycle Marketing professional to lead activation, retention, and reactivation campaigns using HubSpot. You will design customer journeys, implement automation, and ensure compliant communications across jurisdictions.

Collaborate with Lifecycle, Data, Sales and Compliance teams to optimize campaigns, track performance, and manage multiple projects with high attention to detail within regulated environments.

Qualifications

• Hands-on experience with CRM or marketing automation platforms such as HubSpot.
• Strong understanding of lifecycle marketing and campaign execution.
• Good knowledge of segmentation, triggers and customer journey logic.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working within regulated environments and approval workflows.
• Ability to collaborate effectively with Lifecycle, Data, Sales and Compliance teams.

Responsibilities

• Build and execute lifecycle campaigns across activation, retention and reactivation stages.
• Implement customer journeys and workflows in HubSpot, including triggers, segmentation and automation.
• Support the design and execution of onboarding, activation, retention and re-engagement programmes.
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
• Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
• Ensure customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment.
• Work with the Data team to ensure campaign tracking and reporting are accurate.
• Monitor campaign performance and support ongoing optimisation through testing and iteration.
• Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.
• Support lifecycle marketing programmes moving customers through sign-up, KYC approval, first deposit, first trade and ongoing trading activity.

Skills

HubSpot Experience

Lifecycle Marketing

Campaign Execution

Segmentation Knowledge

Regulatory Compliance

Tools

CRM Platforms

Marketing Automation Tools

Job description

• Build and execute lifecycle campaigns across activation, retention and reactivation stages
• Implement customer journeys and workflows in HubSpot, including triggers, segmentation and automation
• Support the design and execution of onboarding, activation, retention and re-engagement programmes
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief
• Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals
• Ensure customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment
• Work with the Data team to ensure campaign tracking and reporting are accurate
• Monitor campaign performance and support ongoing optimisation through testing and iteration
• Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules
• Support lifecycle marketing programmes moving customers through sign-up, KYC approval, first deposit, first trade and ongoing trading activity

Requirements

• Hands-on experience with CRM or marketing automation platforms (HubSpot)
• Strong understanding of lifecycle marketing and campaign execution
• Good knowledge of segmentation, triggers and customer journey logic
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Comfortable working within regulated environments and approval workflows
• Ability to collaborate effectively with Lifecycle, Data, Sales and Compliance teams

Core Competencies

Demonstrates expertise in lifecycle marketing and campaign execution, with a strong focus on compliance and collaboration across teams. Proficient in utilizing HubSpot for implementing customer journeys and workflows, ensuring effective campaign management and optimization.

Highest-signal resume keywords

• HubSpot Experience
• Lifecycle Marketing
• Campaign Execution
• Segmentation Knowledge
• Regulatory Compliance

Hard Skills

• Lifecycle Campaign Management
• Customer Journey Implementation
• Campaign Tracking
• Data Analysis
• Automation Workflows

Soft Skills

• Attention to Detail
• Collaboration
• Time Management

Industry Keywords

• Compliance Requirements
• Customer Communications
• Onboarding Programs
• Retention Strategies
• Re-engagement Campaigns

Tools & Technologies

• CRM Platforms
• Marketing Automation Tools