Campaign Associate

McGregor Boyall; Greater London; Presencial; GBP 60.000 - 80.000; Jornada completa

Descripción de la vacante

McGregor Boyall is seeking an experienced CRM Campaign Operations Specialist to join a leading financial services client in Canary Wharf on an initial 12‑month contract. You will own end-to-end campaign delivery, from briefing and audience selection to campaign build, QA, launch and optimisation.

You will work closely with Product, Marketing, Customer Experience, Content and Support teams to deliver data‑driven communications while ensuring quality, consent and risk controls are met.

Formación

• Proven experience in CRM operations and end-to-end campaign execution.
• Hands-on with enterprise CRM and marketing automation platforms.
• Experience with building automated customer journeys and audience segmentation.
• Strong analytical skills to interpret campaign metrics.
• Experience with A/B testing or multivariate testing is a plus.

Responsabilidades

• End-to-end campaign delivery: Manage the operational execution of CRM campaigns, including setup, build, scheduling, QA, launch and post‑campaign optimisation.
• CRM and marketing automation: Use enterprise platforms to build and manage campaigns, automated journeys and lifecycle communications.
• Audience segmentation and data validation: Develop and validate target audiences, ensuring data accuracy and campaign readiness.
• Campaign testing and quality assurance: Conduct thorough pre‑launch checks to ensure content, targeting and logic are accurate.
• Performance analysis: Monitor metrics and use insights to identify opportunities for improvement.
• A/B and multivariate testing: Support structured testing to improve campaign effectiveness.
• Stakeholder management: Coordinate briefs, approvals and delivery timelines with cross‑functional teams.
• Reporting and optimisation: Contribute to dashboards and performance reporting.
• Risk and compliance: Ensure campaigns meet regulatory and consent requirements.
• Continuous improvement: Identify opportunities to improve processes and customer journeys.

Conocimientos

CRM operations

Campaign execution

Stakeholder management

Data analysis

Herramientas

Salesforce Marketing Cloud

Braze

MoEngage

ESP platforms

Descripción del empleo

We are seeking an experienced CRM Campaign Operations Specialist to join a leading financial services client on an initial 12-month contract, based in Canary Wharf.

This role is suited to a technically strong campaign operations professional with hands‑on experience delivering customer communications across enterprise CRM and marketing automation platforms. You will be responsible for the end-to-end execution of campaigns, from initial briefing and audience selection through to campaign build, quality assurance, launch, performance analysis and ongoing optimisation.

Working closely with Product, Marketing, Customer Experience, Content and Customer Support teams, you will help deliver effective, data‑driven customer communications while ensuring campaigns meet the required standards for quality, compliance, consent and risk management.

The successful candidate will combine strong technical CRM expertise with analytical thinking, exceptional attention to detail and the ability to manage multiple stakeholders and competing priorities in a fast‑paced environment.

Key Responsibilities

• End‑to‑end campaign delivery: Manage the operational execution of CRM campaigns, including campaign setup, build, scheduling, quality assurance, launch and post‑campaign optimisation.
• CRM and marketing automation: Use enterprise platforms to build and manage campaigns, automated customer journeys and lifecycle communications.
• Audience segmentation and data validation: Develop and validate target audiences, ensuring data accuracy, appropriate segmentation and campaign readiness.
• Campaign testing and quality assurance: Conduct thorough pre‑launch checks and testing to ensure communications, targeting, links, content and campaign logic are accurate and fit for purpose.
• Performance analysis: Monitor campaign performance, analyse key metrics and use insights to identify opportunities for improvement.
• A/B and multivariate testing: Support structured testing to improve campaign effectiveness, customer engagement and overall performance.
• Stakeholder management: Partner with Product, Marketing, Customer Experience, Content and Customer Support teams to coordinate campaign briefs, requirements, approvals and delivery timelines.
• Reporting and optimisation: Contribute to campaign dashboards, performance reporting and recommendations to improve future activity.
• Risk and compliance: Ensure campaigns adhere to relevant legal, regulatory, compliance, risk, control and customer consent requirements.
• Continuous improvement: Identify opportunities to improve campaign processes, operational efficiency, customer journeys and the quality of campaign execution.

Essential Skills and Experience

• Proven experience in CRM operations, campaign operations or campaign execution, with hands‑on responsibility for delivering campaigns end to end.
• Strong practical experience using enterprise CRM, email service provider (ESP) or marketing automation platforms.
• Experience with campaign build, scheduling, testing, quality assurance, launch and optimisation.
• Demonstrable expertise in automated customer journey development, audience segmentation and data validation.
• Strong analytical skills, with the ability to interpret campaign metrics, assess performance and make data‑led recommendations.
• Experience with A/B testing or multivariate testing and the ability to use results to improve campaign outcomes.
• Hands‑on experience with Salesforce Marketing Cloud, Braze or MoEngage.

The Ideal Candidate

The ideal candidate will be a technically capable CRM campaign professional who can take ownership of campaign execution while balancing data accuracy, customer experience, commercial objectives and regulatory requirements.

You will be comfortable working with complex customer data, building automated journeys, troubleshooting campaign issues and analysing results. Equally important is your ability to communicate clearly, manage stakeholder expectations, stay organised under pressure and work collaboratively with a range of teams.