CRM Automation Executive

The Portfolio Group Inc.; Lancashire; On-site; GBP 42,000 - 65,000; Full time

Job summary

The Portfolio Group Inc. is seeking an Automations Campaigns Executive in the United Kingdom to own email marketing campaigns, nurture programmes, and customer segmentation strategies to drive growth.

You will shape the automation and email marketing strategy, own campaigns, collaborate with the team, and innovate to advance growth in a dynamic marketing environment.

Qualifications

• Advanced proficiency with marketing automation platforms (Marketo, Adobe, HubSpot, or SFMC).
• Experience with multi-channel journeys (Adbridge or equivalent).
• Experience in lead scoring and multi-touch attribution.
• Skilled in CRM integrations and automations.
• Proficient in SQL, Velocity, and dynamic content.
• Strong data analysis and reporting skills.

Responsibilities

• Set up and monitor email marketing campaigns and automations.
• Build, manage, and optimize key prospect and customer journeys.
• Oversee CRM performance and health.
• Leverage technology to enhance lead management.
• Elevate martech stack to industry-leading standards.
• Provide detailed reports on email journeys and performance.
• Work with sales to optimize nurture programs.

Skills

Marketo

Adobe

HubSpot

Salesforce Marketing Cloud

Adbridge

Lead scoring

Multi-touch attribution

SQL

CRM integrations

Dynamic content

Data analysis

Job description

Are you a tech-savvy, marketing enthusiast with a passion for automation and email marketing?

Our client is looking for an Automations Campaigns Executive to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.

You’ll play a pivotal role in shaping the automation and email marketing strategy!

Come and join a dynamic marketing team, where you’ll own campaigns, collaborate, and innovate to drive growth!

Day to Day

• Set up and monitor email marketing campaigns and automations.
• Build, manage, and optimize key prospect and customer journeys.
• Oversee CRM performance and health.
• Leverage technology to enhance lead management.
• Elevate our martech stack to industry-leading standards.
• Provide detailed reports on email journeys and performance.
• Work with sales to optimize nurture programs.

YOU?

• Advanced proficiency with Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• Expertise in Adbridge or equivalent for multi-channel journeys.
• Experience in lead scoring and multi-touch attribution.
• Skilled in CRM integrations and automations.
• Proficient in SQL, Velocity, and dynamic content.
• Strong data analysis and reporting skills.
• Exceptional interpersonal skills and a growth mindset.
• Up-to-date with the latest marketing technology trends.

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