Marketing Campaign Manager

idpp; Milton Keynes; On-site; GBP 42,000 - 60,000; Full time

Job summary

idpp is seeking a Marketing Campaign Manager to lead a major customer engagement programme. You will translate campaign objectives into impactful communications across multiple channels and coordinate assets with channel owners, CRM teams and compliance stakeholders.

Collaborating with stakeholders, you’ll drive awareness, engagement and participation throughout the campaign lifecycle, ensuring on-time delivery and adherence to regulatory requirements in a banking/financial services context.

Qualifications

• 5+ years delivering complex, multi-channel marketing campaigns.
• Experience in banking/financial services or loyalty programmes.
• Strong CRM and lifecycle management knowledge.
• Ability to coordinate multiple stakeholders across large organisations.
• Experience with regulated environments.

Responsibilities

• Develop end-to-end communications plan from launch to completion.
• Define customer communication strategies across campaign phases.
• Ensure consistency across touchpoints and channels.
• Coordinate channels: email, app, online banking, websites, CRM, social media.
• Monitor engagement and report actionable insights.
• Ensure regulatory compliance in communications.

Skills

CRM marketing

Multi-channel campaigns

Stakeholder management

Campaign planning

Regulatory compliance

Data-driven optimization

Communication skills

Budget management

Job description

Marketing Campaign Manager – Customer Communications & Engagement

Contract Length: 6 months initially

The Opportunity

We’re seeking an experienced Marketing Campaign Manager to lead the delivery of a major customer engagement programme.

This is an exciting opportunity for a commercially minded marketing professional with strong CRM, customer communications and multi-channel campaign experience. You’ll be responsible for translating campaign objectives into impactful customer communications, coordinating the deployment of creative assets across multiple owned channels and driving awareness, engagement and participation throughout the campaign lifecycle.

Working closely with channel owners, CRM teams, marketing delivery specialists and compliance stakeholders, you’ll ensure campaigns are delivered seamlessly, on time and in line with regulatory and governance requirements.

Key Responsibilities

Customer Communications & Campaign Planning

• Develop and manage an end-to-end communications plan, from campaign launch through to programme completion.
• Define customer communication strategies across key campaign phases.
• Ensure consistent messaging and a coordinated experience across all customer touchpoints.
• Manage campaign delivery across email, mobile app, online banking, websites, CRM platforms, social media and internal colleague communications.
• Coordinate campaign schedules, customer journeys and channel activity.
• Ensure all communications and creative assets are deployed accurately and in line with agreed timelines and campaign objectives.

Stakeholder Management & Governance

• Liaise with external programme stakeholders regarding creative assets, campaign updates and content requirements.
• Coordinate internal approvals and governance processes.
• Build strong working relationships with channel owners, CRM teams and marketing delivery functions.
• Partner with legal and compliance teams to ensure all communications meet relevant regulatory requirements.
• Monitor customer engagement, campaign performance and participation metrics.
• Analyse results, identify trends and recommend opportunities to improve performance.
• Produce regular campaign reports and actionable insight summaries.
• Use data-driven insights to optimise customer communications and maximise engagement.

Essential Experience & Skills

• At least 5 years’ experience delivering complex, multi-channel marketing campaigns.
• Background in banking, financial services, loyalty, rewards or customer engagement programmes.
• Strong understanding of CRM marketing, customer communications and lifecycle management.
• Proven experience managing multiple stakeholders across complex organisations.
• Experience delivering marketing campaigns within regulated environments.
• Strong campaign planning, project management and execution skills.
• Excellent analytical skills, with experience in performance reporting and data‑led optimisation.
• Experience briefing copy, content and creative assets for multiple channels.
• Strong communication, organisation and relationship management skills.
• Experience with cardholder, loyalty or rewards programmes.
• Involvement in major partnership or sponsorship‑led marketing campaigns.
• Familiarity with CRM and marketing automation platforms.
• Knowledge of customer segmentation, targeting and personalised communications strategies.