Growth Marketing Manager

North Property Group; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

North Property Group is seeking a dedicated individual to manage and optimize the customer lifecycle within HubSpot. The successful candidate will be responsible for executing CRM journeys, driving engagement and conversion. Core skills include experience in multi-channel communications, data-driven strategies, and a commercial mindset. This role is pivotal to enhancing customer experiences and optimizing revenue from the existing database, thus making it essential for the company's growth.

Qualifications

• Proven ability to manage end-to-end CRM campaigns effectively.
• Knowledge of AI-driven tools and chatbots is preferred.
• Strong analytical skills to drive data-led communication.

Responsibilities

• Own HubSpot as the central platform for lifecycle marketing.
• Design and execute end‑to‑end nurture journeys.
• Plan and execute CRM campaigns, ensuring high-quality messaging.

Skills

End‑to‑end campaign management experience

AI experience including chatbot management

Strong hands‑on experience with HubSpot (or similar CRM)

Ability to build workflows, automation, and lifecycle journeys

Experience managing multi‑channel CRM communications

Highly data‑driven with strong segmentation capability

Commercial mindset focused on conversion and revenue

Detail‑oriented and execution‑focused

Job description

Own and optimise the entire customer lifecycle within HubSpot to drive engagement, conversion, retention, and revenue from the existing database.

This role is responsible for building and executing all CRM journeys, ensuring leads and clients are effectively nurtured through to opportunity and revenue via structured, data‑led communication.

Core Skills Needed

• End‑to‑end campaign management experience – from ideation to creation to segmentation to reporting
• AI experience preferable including chatbot management
• Strong hands‑on experience with HubSpot (or similar CRM)
• Proven ability to build workflows, automation, and lifecycle journeys
• Experience managing multi‑channel CRM communications (email, SMS, WhatsApp)
• Highly data‑driven with strong segmentation and targeting capability
• Commercial mindset with focus on conversion and revenue
• Detail‑oriented and execution‑focused

Core Responsibilities

HubSpot Ownership & Data Management

• Own HubSpot as the central platform for lifecycle marketing and customer data
• Build and manage all workflows, automation, sequences, and lifecycle stages with the goal of nurturing new leads and the existing database
• Maintain data quality, segmentation, and targeting structure across the database
• Manage client allocation to the sales team, ensuring a consistent journey is followed with core touchpoints for client segments
• Ensure accurate lifecycle tracking from lead through to client

Lifecycle Strategy & Execution

• Design and execute end‑to‑end nurture journeys across the full lifecycle
• Build and optimise programmes for:
• New lead nurture (post‑enquiry)
• Re‑engagement of inactive or cold leads
• Client retention, upsell, and cross‑sell
• Use behavioural triggers and segmentation to personalise journeys

CRM Campaign Delivery (Email, SMS, WhatsApp)

• Plan and execute all CRM‑led campaigns including nurture campaigns and development specific campaigns
• Own all outbound communication channels:
• Email
• SMS
• WhatsApp
• AI chatbots
• Ensure consistent, timely, and high‑quality messaging across all lifecycle touchpoints

Pipeline & Revenue from Existing Database

• Own pipeline generation from:
• Existing leads
• Warm prospects
• Current clients
• Identify high‑value segments and opportunities within the database, planning campaigns to target and nurture them accordingly
• Improve lead‑to‑opportunity conversion through effective nurture

Customer Journey & Experience

• Own the end‑to‑end CRM journey
• Identify friction points, drop‑offs, and missed opportunities
• Continuously improve the customer experience across lifecycle stages
• Work alongside the Senior Investment Directors to manage client allocations and ensure the sales team are following core touchpoints within the customer journey

Performance & Optimisation

• Track and report on:
• Engagement metrics (open rate, CTR, response)
• Pipeline generated from CRM activity
• Continuously optimise journeys, messaging, and segmentation based on data