Creative Designer

Legend; England; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading marketing company in the UK is seeking a Creative Designer to develop visual assets for paid media campaigns. The ideal candidate possesses expertise in Adobe Creative Suite and a solid understanding of CRO design principles. This role emphasizes a data-driven approach to optimize campaign performance across platforms like Meta and Google. Strong communication skills and innovation with AI tools will enhance design workflows. Join a diverse team and shape the future of player experiences.

Benefits

Diverse working environment

Career development opportunities

Qualifications

• Experience ideally within a Marketing team.
• Proficient in motion design.

Responsibilities

• Create visually compelling media assets for paid campaigns.
• Develop and execute a creative strategy focused on paid performance.
• Analyse creative performance metrics to guide design improvements.
• Apply CRO best practices in design.

Skills

Experience in digital, graphic or creative design roles

Expertise in Adobe Creative Suite

Understanding of CRO design principles

Strong familiarity with data-driven creative testing

Excellent communication and collaboration skills

Tools

Adobe Creative Suite

Figma

Job description

About Legend

At Legend, we’re building next‑level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

The Creative Designer will lead the development of visual assets that drive measurable performance across paid media channels. This role will focus exclusively on paid marketing creative designs, crafting visuals that convert and continually optimising based on data‑driven insights.

As a key member of our Paid team, you will bridge the gap between creative design and performance marketing, ensuring every asset not only looks exceptional but also delivers results. You’ll lead the creative designs for campaigns across display, social, video, and emerging ad formats, while leveraging advanced design tools and AI‑driven workflows to push creative boundaries.

Your Impact

• Design Media Assets: Create visually compelling, performance optimized banners, videos, and motion graphics for paid campaigns across channels (Meta, Google, TikTok, LinkedIn, and more).
• Paid Creative Strategy: Develop and execute a creative strategy focused exclusively on paid performance.
• Data‑Driven approach: Analyse creative performance metrics to guide ongoing design iteration and improvement cycles.
• CRO Design Principles: Apply CRO best practices to every design, ensuring that visual storytelling drives clicks, conversions, and engagement.
• Quality & Efficiency: Manage design workflows to balance creativity with scalability and production efficiency.
• Innovation with AI Tools: Experiment with and integrate emerging AI‑based creative tools to enhance production speed, concept testing, and personalization.

What You’ll Bring

• Experience in digital, graphic or creative design roles, ideally within a Marketing team.
• Expertise in Adobe Creative Suite (Photoshop, After Effects, Premiere Pro), Figma, and motion design.
• Understanding of CRO design principles, visual hierarchy, and ad psychology.
• Strong familiarity with data‑driven creative testing (A/B testing, creative performance analytics).
• Excellent communication and collaboration skills.

The Process

1. Initial Chat with Talent Partner (30 mins via Zoom)
2. Interview with our team, (1 hour video via Zoom)
3. Take home task - you will be given 3 days to complete the task
4. Final interview with our team (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail], and we'll do all we can to support you.