Creative AI Product Director

WPP Media Limited; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Open is hiring a seasoned Director of Product for Creative to lead AI-enabled creative technology across the Open platform. You will work with Creative, Product, Technology, and Delivery teams to prototype, stress-test and scale innovative workflows that fuse AI with human craft.

In this hands-on role, you will shape priorities, translate briefs into actionable capabilities, and drive adoption while ensuring outputs are production-ready for client campaigns.

Qualifications

• Extensive hands-on experience in advertising, marketing or production using AI creative and video tools.
• Strong craft in creative development from concept to production-ready.
• Proven ability to prototype quickly under time pressure and translate briefs into PoCs.
• Knowledge of AI creative tools landscape and willingness to experiment.
• Working fluency with APIs, no-code/low-code tools or light scripting.

Responsibilities

• Lead and grow the creative technology capability across the Open platform.
• Translate creative ambition into technical execution and select AI tools and workflows.
• Prototype concepts with stakeholders and stress-test ideas before production.
• Own a product area within the creative capability with clear priorities and outcomes.
• Define product requirements with design, research, engineering and delivery teams.
• Use data and insights to prioritize, balancing creative value and feasibility.
• Benchmark AI creative and video models and decide between build, partner or buy.
• Turn validated workflows into reusable capability, including nodes and templates.
• Mentor a growing community of creative technologists and establish best practices.
• Ensure outputs are usable in real campaigns, not only demos.
• Represent the creative practitioner voice in discovery and roadmap planning.
• Build a library of proven AI techniques and workflows for reuse.
• Support pitches and client demos with high-craft AI-assisted work.
• Define success metrics for new capabilities and adoption across teams.

Skills

Advertising industry experience

AI creative tools

Prototyping under time pressure

Cross-functional collaboration

Product discovery and roadmap

Tools

APIs

No-code tools

Low-code tools

Scripting

Job description

WPP Open is hiring a seasoned Director of Product for Creative to lead AI-enabled creative technology across the Open platform. You will work with Creative, Product, Technology, and Delivery teams to prototype, stress-test and scale innovative workflows that fuse AI with human craft.

In this hands-on role, you will shape priorities, translate briefs into actionable capabilities, and drive adoption while ensuring outputs are production-ready for client campaigns.