Creative AI Product Director

WPP; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP, based in London, seeks a Director of Product for Creative to lead the creative capability within WPP Open. You will work with Creative, Product, Technology, and Research to prototype, test, and scale AI-enabled workflows that power campaigns.

You will translate briefs into product requirements, guide tool selection, and shape priorities. You will mentor a growing community of creative technologists and build reusable capabilities and templates to accelerate production while preserving craft.

Qualifications

• Extensive hands-on experience in advertising/marketing with AI-enabled workflows.
• Strong craft background from concept to production.
• Proven ability to prototype quickly under time pressure.
• Deep knowledge of AI creative tools and evolving models.
• Technical fluency with APIs, no-code/low-code tools and light scripting.
• Experience mentoring creative practitioners and setting standards.

Responsibilities

• Lead and grow the creative technology capability within WPP Open.
• Translate creative briefs into actionable product requirements and tool mixes.
• Prototype and stress-test ideas alongside creative directors and producers.
• Define priorities and outcomes for a defined product area.
• Collaborate with design, research, engineering and delivery teams.
• Balance creative value, feasibility, adoption and commercial impact.
• Benchmark AI/creative tools and identify build/partner/buy opportunities.
• Develop reusable pipelines, templates and nodes for the platform.
• Mentor and raise craft standards across agencies.

Skills

Creative leadership

Prototype development

AI tools for creatives

APIs & low-code

Mentoring teams

Cross-functional collaboration

Tools

APIs

No-code/low-code

Scripting

Job description

WPP, based in London, seeks a Director of Product for Creative to lead the creative capability within WPP Open. You will work with Creative, Product, Technology, and Research to prototype, test, and scale AI-enabled workflows that power campaigns.

You will translate briefs into product requirements, guide tool selection, and shape priorities. You will mentor a growing community of creative technologists and build reusable capabilities and templates to accelerate production while preserving craft.