Director of Product, Creative Capability

WPP Media Limited; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Open is hiring a seasoned Director of Product for Creative to lead AI-enabled creative technology across the Open platform. You will work with Creative, Product, Technology, and Delivery teams to prototype, stress-test and scale innovative workflows that fuse AI with human craft.

In this hands-on role, you will shape priorities, translate briefs into actionable capabilities, and drive adoption while ensuring outputs are production-ready for client campaigns.

Qualifications

• Extensive hands-on experience in advertising, marketing or production using AI creative and video tools.
• Strong craft in creative development from concept to production-ready.
• Proven ability to prototype quickly under time pressure and translate briefs into PoCs.
• Knowledge of AI creative tools landscape and willingness to experiment.
• Working fluency with APIs, no-code/low-code tools or light scripting.

Responsibilities

• Lead and grow the creative technology capability across the Open platform.
• Translate creative ambition into technical execution and select AI tools and workflows.
• Prototype concepts with stakeholders and stress-test ideas before production.
• Own a product area within the creative capability with clear priorities and outcomes.
• Define product requirements with design, research, engineering and delivery teams.
• Use data and insights to prioritize, balancing creative value and feasibility.
• Benchmark AI creative and video models and decide between build, partner or buy.
• Turn validated workflows into reusable capability, including nodes and templates.
• Mentor a growing community of creative technologists and establish best practices.
• Ensure outputs are usable in real campaigns, not only demos.
• Represent the creative practitioner voice in discovery and roadmap planning.
• Build a library of proven AI techniques and workflows for reuse.
• Support pitches and client demos with high-craft AI-assisted work.
• Define success metrics for new capabilities and adoption across teams.

Skills

Advertising industry experience

AI creative tools

Prototyping under time pressure

Cross-functional collaboration

Product discovery and roadmap

Tools

APIs

No-code tools

Low-code tools

Scripting

Job description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.

Why we’re hiring:

WPP Open is WPP’s AI-powered marketing platform, helping teams move from insight and ideation through to the development and delivery of effective creative work at scale.

We are building the trusted environment where the best of AI and human craft meet, so that when a creative chooses to work in Open, it is because Open genuinely makes the work better, not just faster. Done well, this means creative teams across WPP trust Open enough to bring their best thinking to it first, every time, rather than working around it.

We are looking for a seasoned marketing and advertising creative technologist with a passion for building industry-leading products to join as a Director of Product for Creative and help lead the creative capability in WPP Open. This is a hands‑on, practitioner‑led product role for someone who has spent real time inside agency creative and production teams, using AI tools day‑to‑day to develop visual concepts, generate assets, produce video and iterate creative routes, not just experimenting with them in isolation.

Sitting at the intersection of code, AI and craft, you will work directly alongside creative directors, strategists and producers to prototype and stress‑test ideas quickly, determining which combination of AI models, tools and human skill is needed to bring a concept to life at the speed and quality the work demands. You will be the hands‑on translator who bridges the gap between what a creative idea needs and what WPP Open can build, benchmarking industry practice, evaluating new tools, and turning validated ways of working into repeatable product capability that the wider creative community can rely on.

A major part of this role is earning the trust of creative practitioners by proving, in their hands and on real briefs, that WPP Open can help them push ideas further rather than simply produce them faster.

What you’ll be doing:

This role sits within Experience Development, the team shaping how WPP Open turns ideas, workflows and AI capability into usable product experiences. You will work closely with Creative, Product, Technology, Product Design, Research and client‑facing teams. You will:

• Lead and grow the creative technology capability within WPP Open, setting the standard for how AI tools and workflows are applied across the creative process, from first idea to finished concept.
• Act as the hands‑on translator between creative ambition and technical execution, taking a brief or idea and working out which mix of AI models, tools and human craft is needed to deliver it at speed.
• Shape product priorities by prototyping and iterating concepts directly alongside creative directors, strategists and producers, stress‑testing ideas before they move into production.
• Own a defined product area within the creative capability, translating practitioner needs, client opportunities and platform strategy into a clear set of priorities and outcomes.
• Define clear product requirements in partnership with design, research, engineering and delivery teams, making sure validated ideas can move from discovery into build without losing the creative intent.
• Use practitioner feedback, client signals, usage data and market insight to make prioritisation decisions, balancing creative value, feasibility, adoption and commercial impact.
• Benchmark and evaluate the fast‑moving landscape of AI creative and video models, as well as native AI creative platforms, to identify what’s working, what’s missing, and where WPP Open should build, partner or buy.
• Partner with product and engineering teams to turn validated creative workflows into scalable, reusable capability within WPP Open, including nodes, pipelines and templates.
• Mentor and set craft standards for a growing community of creative technologists across WPP’s agencies, sharing best practice on prompt design, model selection and creative‑AI workflow.
• Own the feasibility and quality bar for AI‑generated creative work, validating that outputs are genuinely usable in real marketing campaigns, not just impressive in a demo.
• Represent the voice of the creative practitioner in product discovery, roadmap planning and stakeholder alignment, ensuring new capabilities reflect how ideation and concept development actually happen.
• Build and maintain a library of proven creative AI techniques, prompts and workflows that can be taught and reused across teams.
• Support pitches, client demos and showcases by rapidly producing high‑craft, AI‑assisted creative work that demonstrates what’s possible in OPEN.
• Define clear success measures for new creative capabilities, including adoption by practitioners, quality of outputs, reusability across teams and value demonstrated in client‑facing work.

What you’ll need:

• Extensive hands‑on experience in an advertising, marketing or production environment, using AI creative and video tools to produce real campaign assets, not just personal experimentation.
• A strong craft background in creative development, with a clear understanding of how ideas move from concept through to something that can be judged, shared and produced.
• Proven experience prototyping quickly, ideally within agency creative or production teams, turning a brief or idea into a working proof of concept under time pressure.
• Deep, current knowledge of the AI creative tools landscape, and genuine comfort experimenting with new models, tools and workflows as they emerge.
• Working technical fluency, such as familiarity with APIs, no‑code or low‑code workflow tools, or light scripting, to prototype and integrate AI tools into production pipelines.
• Experience leading, mentoring or setting standards for a team or community of creative practitioners.
• The credibility and communication skills to work effectively with creative directors, strategists, producers and clients, helping them see what’s possible.
• A pragmatic, hands‑on approach, equally comfortable in strategic conversations and hands‑on tool experimentation.
• Experience benchmarking, evaluating and recommending creative tools or vendors in a commercial or agency setting.
• Strong product judgement, with experience turning user problems into product opportunities, making trade‑offs and aligning cross‑functional teams around clear outcomes.
• Experience working with roadmaps, requirements, discovery and delivery teams, ideally in a product‑led environment where adoption, usability and business value are measured.
• Genuine enthusiasm for pushing the boundaries of what AI can do for creative and production work, paired with a clear‑eyed view of where it still falls short.

Who you are:

You’re open_: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You’re optimistic_: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You’re extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we’ll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.