Country Sales Director UK

Ethikos 3.0; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic Country Sales Director to drive growth in the UK. This pivotal role involves leading a high-performing sales team, managing a significant P&L, and shaping market strategies in a dynamic environment. You will have the opportunity to influence key corporate clients and engage in high-level negotiations while fostering a culture of performance excellence. If you are passionate about driving impact and thrive in a purpose-driven culture focused on sustainability and innovation, this opportunity is perfect for you.

Benefits

Company Car

Performance-based bonus

Full benefits package

Career acceleration opportunities

Qualifications

• 7-10+ years of experience in B2B sales leadership, preferably in institutional markets.
• Hands-on experience in managing financial performance and optimizing pricing.

Responsibilities

• Define and execute country-wide sales strategy aligned with regional objectives.
• Lead budgeting, forecasting, and financial reporting for strong operational performance.

Skills

B2B sales leadership

P&L Management

Business Acumen

Leadership Skills

Communication Skills

Education

Bachelor's degree

Master's degree

Job description

Lead the Future of Institutional Solutions in the UK

A global leader in water, hygiene, and infection prevention solutions is seeking a strategic and results-driven Country Sales Director to drive the growth of its Institutional business in France. This role offers the opportunity to lead around €60M business, manage a high-performing sales force of 100 professionals, and shape the market strategy in one of the most dynamic industries.

Why Join?

Drive Impact: Take full ownership of the Institutional business in the UK, setting the direction for long-term success.
Work for a Global Industry Leader: Be part of a company that prioritizes sustainability, innovation, and business excellence.
Lead & Grow High-Performing Teams: Manage and develop a 100-person sales organization, ensuring best-in-class execution.
Strategic Influence: Collaborate with regional and global leadership to define and implement game-changing strategies.
Financial & Commercial Ownership: Take full P&L responsibility, ensuring strong revenue growth and profitability.

Your Role & Responsibilities

Strategic Leadership & Market Development

• Define and execute the country-wide sales strategy, aligning with regional business objectives.
• Oversee corporate accounts, distribution, and direct sales channels, ensuring consistent revenue growth.
• Manage pricing, innovation deployment, and customer penetration initiatives to enhance market share.

Commercial & P&L Management

• Lead budgeting, forecasting, and financial reporting to ensure strong operational performance.
• Own the P&L for France, driving profitability and long-term sustainability.
• Implement data-driven decision-making and market intelligence to optimize commercial strategies.

Leadership & People Development

• Manage and mentor a senior sales leadership team (7 District Managers, Business Development, and Sales Support).
• Foster a culture of accountability, performance excellence, and continuous learning.
• Partner with cross-functional teams (Finance, HR, Marketing, Technical Training) to drive business effectiveness.

Customer Engagement & High-Level Negotiations

• Cultivate and maintain strong relationships with key corporate clients, distributors, and strategic partners.
• Support direct reports in complex negotiations and executive-level relationship management.
• Identify new business opportunities and lead market expansion initiatives.

What We Are Looking For

Proven Sales Leadership: 7-10+ years of experience in B2B sales leadership, preferably in institutional, hospitality, foodservice, or industrial markets.
P&L Management: Hands-on experience in managing financial performance, optimizing pricing, and driving margin improvement.
Strong Business Acumen: Ability to translate market insights into strategic actions that enhance revenue growth.
Matrix Organization Experience: Skilled at collaborating across multiple business functions and international teams.
Exceptional Leadership & Communication Skills: Ability to inspire teams, engage stakeholders, and influence C-level executives.
Fluent in English (mandatory).
Flexibility to travel up to 60% across the UK and occasionally abroad.

What’s in It for You?

Competitive Compensation: Fixed salary + performance-based bonus + long-term incentives.
Company Car & Executive Perks: Full benefits package.
Career Acceleration: Work for a market leader with strong global expansion plans.
Purpose-Driven Culture: Join a company committed to sustainability, innovation, and making a real impact.

Ready to Take the Lead? Apply now!