Counter Manager: Lead, Coach & Drive Store Performance

The Estée Lauder Companies; Cardiff; On-site; GBP 28,000 - 40,000; Full time

Job summary

The Estée Lauder Companies is seeking a dynamic Counter Manager in Cardiff to lead and develop a team of Sales Associates, driving sales, service and operations. You will coach staff, implement strategic plans, and run in-store events to attract and retain customers.

The role requires strong leadership, exceptional communication, and the ability to manage performance while delivering a premium customer experience in a prestige beauty environment.

Qualifications

• Retail sales experience with team leadership responsibilities.
• Proven coaching and people development skills.
• Ability to plan and execute in-store promotions and events.

Responsibilities

• Lead, coach and develop a team of Sales Associates to hit all sales, customer service and operational targets.
• Create and execute an agile store business plan to recruit and retain customers through events and CRM.
• Oversee performance and accountability of team, driving results and customer satisfaction.

Skills

Leadership

Coaching

Customer service

Communication

Interpersonal skills

Strategic planning

Team management

Autonomy

Proactivity

Discretion

Tools

Microsoft Excel

Job description

The Estée Lauder Companies is seeking a dynamic Counter Manager in Cardiff to lead and develop a team of Sales Associates, driving sales, service and operations. You will coach staff, implement strategic plans, and run in-store events to attract and retain customers.

The role requires strong leadership, exceptional communication, and the ability to manage performance while delivering a premium customer experience in a prestige beauty environment.