Brand Counter Lead: Retail Growth & Service

The Estée Lauder Companies; Cardiff; On-site; GBP 22,000 - 30,000; Full time

Job summary

The Estée Lauder Companies is seeking a Counter Lead to support their Brand in Cardiff, delivering outstanding service, maintaining premium retail standards, and reflecting a professional brand image at all times. You will drive sales, manage stock and merchandising, and ensure adherence to procedures across store operations.

You will also lead local marketing initiatives, events, and digital engagement to grow a loyal consumer base, while collaborating with the Area Manager to maintain high

Qualifications

• Experience in a fast-paced retail environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Responsibilities

• Maximise sales and deliver customer service to a high standard, reflecting the Brand image.
• Adhere to store/Brand/Company procedures and guidelines.
• Plan and implement local marketing and events in line with retailer activity.
• Utilise digital tools to support knowledge and brand presence, and engage with social media opportunities.
• Deliver the Brand Strategy and local plans, driving consumer recruitment and retention.
• Maintain excellent store standards, stock control, and safety compliance.
• Lead by example to ensure a zero consumer complaints mindset.

Job description

The Estée Lauder Companies is seeking a Counter Lead to support their Brand in Cardiff, delivering outstanding service, maintaining premium retail standards, and reflecting a professional brand image at all times. You will drive sales, manage stock and merchandising, and ensure adherence to procedures across store operations.

You will also lead local marketing initiatives, events, and digital engagement to grow a loyal consumer base, while collaborating with the Area Manager to maintain high